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Tribe Dynamics

A collection of 2 posts
Special Report: How Calvin Klein Struck $5.2M EMV Worth of ‘CK1 Palace’
Members only
REPORTS

Special Report: How Calvin Klein Struck $5.2M EMV Worth of ‘CK1 Palace’

When Calvin Klein conceived its CK1 Palace campaign, the brand went big. An unsponsored initiative geared toward consumers across North America, EMEA, APAC, and Australia, CK1 Palace aimed to spark brand heat and boost relevance through a seeding of VIP and cool-kid influencers. Sign in now or subscribe to get
May 20, 2023 1 min read
Special Report: How Coach Found Itself ‘Amongst Friends’
Members only
REPORTS

Special Report: How Coach Found Itself ‘Amongst Friends’

When Coach founded its Coach Collective squad of brand ambassadors in 2020, the renowned luxury fashion brand was looking to move beyond transactional, pay-to-post creator relationships, and instead foster genuine collaboration with a new generation of advocates. Coach built out its namesake Collective by recruiting creators who could tap into
May 2, 2023 1 min read
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