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Tide

A collection of 2 posts
Players Make For Most Likeable NFL TV Ads
SPORTS

Players Make For Most Likeable NFL TV Ads

Advertisers effectively utilize NFL games for audience reach. But obviously brands need more than just eyeballs. They also need audiences to like the ads they're seeing run against games. New data from iSpot's Midseason NFL TV Advertising Report shows that nine of the 10 most likeable
Nov 19, 2023 1 min read
CPG Brands Turn The Tide In Q3
TV

CPG Brands Turn The Tide In Q3

Along with its new Q3 report, iSpot shared a list of the most seen CPG brands on TV last quarter, by share-of-voice (SOV). Most notable on that list: pet food manufacturer Blue Buffalo jumped into the top 10 from No. 26 in Q2 with a 32.9% increase in impressions,
Nov 2, 2022 1 min read
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