BUSINESS OF DATA Advertisers Spend More On Linear TV As Reach Declines in Q3, iSpot Reports CBS and Fox News led the way by network TV ad reach, as advertisers and audience continued consolidation around live sports and news.
BUSINESS OF DATA Comscore, Trade Desk Team Up To Boost Audio's Share Of Digital Media Audio, including podcasts, get 31% of time spent by consumers, but just 3% of ad spending
Video Measuring Billions: Emily Wood On iSpot’s Programmatic Growth And Outcome-Driven Future iSpot's Emily Wood recently sat down with Jason Damata to reflect on how the company’s data scale, outcome-focused metrics, and long-term partnerships are redefining what success looks like in streaming and linear TV.
