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The Bear

A collection of 2 posts

Disney+ Audience Soars With Shorts Push

CREATOR ECONOMY

Disney+ Audience Soars With Shorts Push

Disney+ has increasingly been focusing on YouTube Shorts to push both awareness of the service and highlight specific content options. Combined with some ad spend, the strategy netted the service 75% more unique U.S. viewers on YouTube in June 2025, according to new data from Tubular Labs. Disney+ uploaded

Hulu Tops Streamers for January Growth in Earned Media Value

CREATOR ECONOMY

Hulu Tops Streamers for January Growth in Earned Media Value

Hulu netted $26 million in Earned Media Value (EMV) in January — a 30% increase from its December EMV, making it the top streamer by month-over-month growth, according to a new analysis from CreatorIQ. It was one of only four streaming platforms that saw increased EMV versus December 2023. * The other