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Tatari

A collection of 2 posts
Survey: Marketer Goals Look For Balance Between Awareness, Acquisition
TV ADVERTISING

Survey: Marketer Goals Look For Balance Between Awareness, Acquisition

In Tatari's recent report, the 2025 Advertising & Marketing Report, marketers shared there's an adjusted approach coming where brand awareness and customer acquisition are on more equal footing. * Tatari shared that 47% of marketers surveyed were prioritizing brand awareness and customer acquisition equally, while 37% were
Apr 14, 2025 1 min read
Special Report: The 2025 Advertising & Marketing Report
Members only
REPORTS

Special Report: The 2025 Advertising & Marketing Report

Brought to you by Tatari “We can’t afford to run a TV ad.”; “TV is great for awareness, but I need performance.”; “TV is a very difficult channel to measure.” Do any of these statements sound familiar?  For years, marketers have viewed TV as an upper-funnel channel, accessible only
Mar 6, 2025 1 min read
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