Survey - THE MEASURE

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Survey

A collection of 2 posts

Data: Media Planning, Creative Execution Still Aren't In Sync

Data: Media Planning, Creative Execution Still Aren't In Sync

The following is a selection from Grant Parker of Mediaocean. Despite significant strides in recent years, media planning and creative execution are still pretty far apart. Recent data from Mediaocean reveals a staggering 89% of survey respondents acknowledge the absence of fully synchronized media and creative processes. * Nearly half (49%

Study: Luxury Brands May Be Recession-Proof

Study: Luxury Brands May Be Recession-Proof

While rececession fears spark plenty of shifts to consumer behaviors, luxury brands may be immune to these dynamics, according to a new study from Wunderkind. The survey found that 89% of consumers are expected to maintain or increase purchases of “luxury-specific” items in the year ahead. Of the consumers surveyed,