THE MEASURE
  • BUSINESS OF DATA
  • CREATOR ECONOMY
  • SPORTS
  • TV ADS
  • DATA DOSE
  • REPORTS
Sign in Subscribe

Superman

A collection of 2 posts
Superhero Films' Fading Theatrical Intent
Movies

Superhero Films' Fading Theatrical Intent

The following is a selection from Brandon Katz of Greenlight Analytics Superhero films have been a staple of the wider culture and a box office boon for a couple decades now. But recent performance is starting to reveal clear signs of wear for the genre, across both Marvel and DC.
Sep 5, 2025 1 min read
'Bro-Busters' Missing The Movie Mark With Women
Movies

'Bro-Busters' Missing The Movie Mark With Women

The following is a selection from Brandon Katz of Greenlight Analytics Lost amid the seemingly constant conversations around box office declines are that many titles still aren't doing a great job of marketing to women. Falling short there has led to a lower among women desire to go
Jul 25, 2025 1 min read
Page 1 of 1
THE MEASURE © 2026
  • SUBSCRIBE
  • TEAM
  • ABOUT
  • CONTRIBUTE TO THE MEASURE
  • MEET WITH AN ANALYST
Powered by Ghost