CREATOR ECONOMY Amazon Scores Big With Super Bowl Spot Amazon generated a hefty 1.3 billion impressions thanks to its heartfelt spot “Saving Sawyer,” featuring a lovable pup.
CREATOR ECONOMY Logan Paul and KSI’s PRIME Hydration: First Creator-Led Brand to Air Super Bowl Ad Social media stars Logan Paul and KSI have already had a busy 2023. In the last few weeks, their Prime Hydration drink became the official sports drink of UFC, their global expansion continues and they ran an ad during the Super Bowl pregame — the first creator-owned Big Game commercial ever.
SPORTS Super Bowl LVII Dominates TV Watch-Time for Feb. 6-12 The Big Game and related coverage accounted for 9.46% of watch-time during the week.
SPORTS PopCorners’ First Super Bowl Spot is 'Breaking Good' PopCorners makes its Super Bowl debut this year with a spot based on Breaking Bad and its stars, Bryan Cranston and Aaron Paul. Using the hit show is working for consumers before the game. iSpot Creative Assessment Survey data shows the commercial is garnering 13% more attention than the norm
Social Video Super Bowl Advertisers Get ‘Super’-Sized Video Views Advertising during the Super Bowl is a major investment for brands, and some will opt to try and extend the reach of TV ad buys with social video content. Data from Tubular Labs shows which brands are getting the most YouTube views on Super Bowl videos in the last 30
