Super Bowl

A collection of 78 posts

SPORTS

Michelob Bubbles Up As NBA Playoffs' Top Advertiser (So Far)

As fans wait for the NBA Finals to start on June 5, it's worth a look at which advertisers were the playoffs' most-seen over the course of the first three (largely exciting) rounds. Data from iSpot shows the top brands by household TV ad impressions during the

CREATOR ECONOMY

Memes Reign Supreme for NFL Fans on Social Video

NFL Memes retained its lead over the NFL with 49.4 million unique U.S. viewers in February 2025.

The Measure Newsletter

Live From –TikTok – It's Saturday Night

This week's newsletter is sponsored by: This Week On The Measure:  * SNL 50’s Social Video Success * Dramas Win With TV Viewers * Taking Bites Out Of Ad Breakthrough * Pfizer Knocks Out Super Ad Likeability * Does Apple TV+ Need More Variation? * This Week’s Free Report: iSpot’s Super

Super Bowl

Tom Cruise’s Super Bowl Presence Was the Color of Money

Tom Cruise has been box office gold for decades, but now in his 60s, his presence at Super Bowl LIX has proved he is the go-to A-list celebrity for major sports event activations — especially when they align with his blockbuster releases like Top Gun: Maverick and Mission: Impossible. According to

Super Bowl

Rocket Records Consumer Intent Win Among Super Bowl Spots

With 2025's "Buy-Now Bowl" promoting immediate action for consumers to purchase goods/services after seeing Super Bowl ads, you could argue that purchase and visit intent has never been more important for advertisers. iSpot's annual Super Bowl TV transparency report showcases some of the

SPORTS

Super Bowl Blowout Highlights Importance Of Exact-Ad Measurement

This year's Super Bowl may have been a bust from a competitive standpoint, but the biggest TV program of the year still delivered for advertisers and rightsholder Fox. Data from iSpot's Super Bowl LIX report revealed that the game reached an average minute audience of 124.

Super Bowl

MarketCast: Most Likable Super Bowl Ads Were Celeb-Free

While the Super Bowl featured a ton of celebrity star power across the board in order to connect with audiences and drive brand awareness, consumer research company MarketCast found the top five most-liked ads during the Big Game were pretty much celeb-free: None of them featured an A-list star. The

The Measure Newsletter

Social Super Bowl

This week's newsletter is sponsored by: This Week On The Measure:  * Social Video's 'Super' Success * Mission Impossible’s High-Volume Pre-Game * TSwift A Super Motivator For 25-to-34s * Jeep Sees Success With Ford * This Week’s Free Report: The Measure & MX8 Labs’ 2024 Streaming Platform

SPORTS

39% of 25-34 Year Olds Said Taylor Swift Influenced Super Bowl Interest

Aside from the game itself and the commercials, there’s another factor that may have had viewers tuning into the Super Bowl this year: Taylor Swift. Although her beau Travis Kelce and his Chiefs were defeated by the Eagles, Swifties were no doubt eagerly watching for shots of her in

SPORTS

ULTA Takes TikTok Title For Super Bowl

TikTok's social footprint was alive and well during the Super Bowl this year, as data from Tubular Labs' reveals. On Feb. 9, U.S. TikTok videos about the Super Bowl generated 600 million views, with nearly 42% of those coming from individual creators * U.S. brand pages

SPORTS

Stellantis Takes Divergent Approaches With Super Bowl Ads

Ram Trucks went for the outlandish, while Jeep's heartfelt spot evokes Americana.

SPORTS

Insights for Pharma Super Bowl Ads

Pfizer wins for likeability, while the Hims & Hers ad was more polarizing for audiences.

SPORTS

Doritos, Bud Light Lead Super Bowl Ads for Brand Recognition

Doritos and Bud Light tied both had 93% brand recognition, 19 points above the norm.

CREATOR ECONOMY

Data: Social Video's 'Super' Success For Big Game

Brands and creators alike flocked to TikTok on Super Bowl Sunday, as Tubular Labs data shows that U.S. videos earned over 600 million Super Bowl-related views on game day alone. Diving in deeper on the platform's Super Bowl results: * U.S. TikTok videos related to the Super

SPORTS

From Pharma To Beer: The Top 5 2025 Super Bowl Ads

The Super Bowl may be over but brands are still basking in the glory of their successful campaigns. Using iSpot data, we break down the top 5 Super Bowl ads from the game.

SPORTS

Jeep Sees Success With Narrative Approach for Super Bowl LIX

Out of all the Super Bowl ads, Jeep's ranked No. 18 for likeability, scoring 9% above the norm.

SPORTS

The Super Bowl Ads That Ignited The Most Immediate Social Engagement

The best Super Bowl ads have a way of not only driving consumer interest or watercooler chat, but stirring up conversation in the web-o-sphere in order to create that closed marketing loop that helps sell products, box office ticket sales or increase brand visibility.

SPORTS

Super Bowl Ads With Women Score As More Effective With Men?

Male viewers consistently rated ads featuring women higher than female viewers, while female voiceovers and closing female dialogue saw strong effectiveness scores across all demographics.

SPORTS

Alix Earle Creating Super Bowl 'Pop' for Carl’s Jr., Poppi

Creators have become a growing part of the Super Bowl over the years, from sponsored posts and creative consulting, all the way to the big game themselves, where they've been featured in various ads (perhaps most famously, MrBeast appeared in the NFL's spot a couple years

SPORTS

Super Bowl Rookies: OpenAI, Duracell Among 17 First-Time Advertisers

For as much as Super Bowl commercials are usually full of recurring brands advertising the big game, each year features a good collection of newcomers as well. * Thus far, iSpot has tracked 17 first-time Super Bowl advertisers for 2025, which is just one short of last year's mark

SPORTS

Movie Releases Take The Field (And Center Stage) During the Super Bowl

Movie promos in the Big Game could actually make audiences get off their sofas, hit the theaters and help drive box office success, according to a study by consumer research company MarketCast.

SPORTS

Humor Wins Over Corp. Responsibility for Recent Super Bowl Ads

The NFL in particular has used Big Game spots in years past to shine a spotlight on issues like bullying and mental health.

SPORTS

Veteran Super Bowl Advertisers Have Slight Edge Over Rookies

Super Bowl LIX will feature multiple brands making their Big Game debut, including Duracell, Häagen-Dazs, Instacart, MSC Cruises, Liquid Death, Hims & Hers and more. And while there’s no denying the massive audience the game will deliver to all the brands, data from iSpot suggests the newcomers may have

SPORTS

Will Nostalgia Score A Touchdown During Super Bowl LIX?

Both Hellmann’s and Booking.com are getting viewers to reminisce, bringing back a beloved rom-com duo and puppets, respectively.

SPORTS

Lapsed Super Bowl Advertisers Make Return

Nike, Little Caesars, GoDaddy and Jeep are all set to make their Super Bowl comebacks for LIX.