Suits - THE MEASURE

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Suits

A collection of 3 posts

March Madness A Slam Dunk For TV Ad Reach

The Measure Newsletter

March Madness A Slam Dunk For TV Ad Reach

This Week On The Measure: * TV Ad Reach Jumps For Men’s March Madness * Restaurants’ Mobile Apps Should Serve Up Speed and Simplicity * True Crime Pod Lures Female Audiences On Social * ‘Suits’ Success Boosts Multiple Streaming Services * CTV Ad Load Time Settles In * This Week’s Free Report: For The

'Suits' Success Boosts Multiple Streaming Services

'Suits' Success Boosts Multiple Streaming Services

The following is a selection from Brandon Katz of Parrot Analytics. After years of airing on USA Network to middling ratings, legal drama Suits had its breakout in 2023... on streaming services, four years after its series finale aired. It was a unique phenomenon benefiting in part from increased interest

TV Season Shrinkage And The Long-Term Subscriber Squeeze

TV Season Shrinkage And The Long-Term Subscriber Squeeze

The following is a selection from Brandon Katz of Parrot Analytics. Scripted TV seasons are getting increasingly shorter, and that's going to impact how long consumers are watching programming – if it hasn't already. Data from Parrot Analytics looks at season-length trends in recent years, and how