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A collection of 3 posts

Liquid I.V. Owns July’s Top CTV Ad by Breakthrough

Liquid I.V. Owns July’s Top CTV Ad by Breakthrough

Each month, market research firm MarketCast analyzes CTV and linear TV ads to reveal which ones are resonating the most with audiences. The rankings are based on ad breakthrough — how well viewers remembered the ad and correctly linked it to the brand. Here’s a look at the top CTV

The QSR TV Ads Actually Driving Foot Traffic

The QSR TV Ads Actually Driving Foot Traffic

A successful TV ad doesn’t just attract attention, it drives outcomes — and for the QSR industry, that includes actual foot traffic. iSpot recently analyzed the creatives from the most-seen QSR brands in Q1 2025 and discovered that the ads that sparked thirst, humor and value, and often leaned into

Special Report: Subway Triples Reach With VIZIO Home Screen Sponsorship

Special Report: Subway Triples Reach With VIZIO Home Screen Sponsorship

Subway's VIZIO Ads campaign reached consumers as soon as they turned on their TV.