Streaming

A collection of 192 posts

CREATOR ECONOMY

Disney+ Audience Soars With Shorts Push

Disney+ has increasingly been focusing on YouTube Shorts to push both awareness of the service and highlight specific content options. Combined with some ad spend, the strategy netted the service 75% more unique U.S. viewers on YouTube in June 2025, according to new data from Tubular Labs. Disney+ uploaded

REPORTS

Currency Reimagined: What Matters Most In The Age Of Streaming

Following last week's JIC endorsement news, currency is getting headlines once again as iSpot, Comscore and VideoAmp all met standards for use in transactions during the upfronts. So what better time is there to read up on how currency's being modernized and reimagined for today'

TV ADVERTISING

American Express Swipes Larger Share Of Credit Card Streaming TV Ad Impressions

American Express takes a larger piece of the streaming TV ad impressions pie for credit cards than it does on linear TV, as data from iSpot shows. In June 2025, AmEx accounted for 11.61% share of voice for credit card streaming TV ad reach – No. 3, only behind Capital

Streaming

Cost Effectiveness Climbs As Reason For CTV Preference

Economic pressures are coming for every part of life in the U.S., and TV is no exception. LG Ad Solutions' recent report, The Big Shift, shares some of the most common reasons why CTV viewers prefer streaming vs. cable/satellite/broadcast TV. And not only was "more

Streaming

WBD Splits Up — But Can It Catch Up?

WBD services lag behind streaming giants for viewership: 30% of surveyed viewers watch HBO Max, while a mere 13% watch Discovery+.

TV ADVERTISING

Hilton's Conrad Hotel Brand Soars With Streaming Ads

Hilton is a household brand name, and one of the biggest in the travel space. But some of its subsidiaries – while successful – may not have the same consumer recognition. Or at least, they didn't until Hilton started blitzing both streaming and linear TV with advertising. * Data from iSpot

SPORTS

Amazon Prime's Thursday Nights Get Coastal Flavor In 2025

Amazon Prime Video's Thursday Night Football slate has improved over time, and the 2025 schedule for the streaming service may be its best yet – at least in terms of TV audiences. The NFL's regular season schedule release last week revealed that the Dallas Cowboys have the

TV ADVERTISING

83% Of Console Gamers Feel Streaming Ads Are More Relevant To Them

Advertising to gamers is still in its relative infancy, but as the space grows, there's. much to learn about the gaming audience, and how they uniquely interact with advertising. LG Ad Solutions' Connected Gamer report dives into many of the "need-to-know" data points on gamers

TV ADVERTISING

Allstate No. 1 Brand on Streaming With 1.15% SOV

iSpot's latest latest report reveals which advertisers had the highest share of voice on streaming in Q1 2025.

TV ADVERTISING

Streaming’s Rise Continues As Advertisers Diversify Strategies

Audiences continue to shift toward cross-platform viewing, as revealed by iSpot’s new TV Ad Transparency Report. But even as TV ad impressions declined, linear spend has risen, which iSpot Chief Commercial Officer Mark Myers says “shows that brands aren't pulling back, they're getting smarter—prioritizing

TV ADVERTISING

Streaming Still Has Some Measurement Challenges

Less than half of iSpot survey respondents say they get linear/streaming overlap data, programming data and attribution data.

TV ADVERTISING

Starbucks Dominates Streaming Ads For Coffee Brands

Given the ability to target specific (and local) consumers via streaming, it's a popular place for quick-serve advertising. And even as Chick-fil-A seems to dominate the overall QSR category in terms of streaming footprint, Starbucks jumps above the competition when it comes to the coffee side of QSR

TV ADVERTISING

Majority Of Consumers Wish They Could Browse Products Through TVs

LG Ad Solutions' recent Shoppable Ad Report details consumer sentiments around shoppable ads on CTV, and how audiences want to interact with those ads. One of the primary takeaways from the report is how a significant portion of consumers polled are interested in utilizing TVs directly for shopping behaviors

SPORTS

Majority Of Sports Viewers Like 'Prime Vision' AI Features During Games

It's tough to mess with the program for sports viewers. With game structures relatively static and the broadcasts around them changing very little over the last few decades, audiences are conditioned to certain experiences while tuning in. But not all change is viewed as a bad thing, either.

TV ADVERTISING

Amidst Economic Uncertainty, Over Half of Marketers Expect TV/Streaming Budgets to Rise in 2025

iSpot surveyed hundreds of marketing leaders see how brands and advertisers are planning for the 2025-26 TV Upfronts.

Data Dose Newsletter

March Madness A Slam Dunk For TV Ad Reach

This Week On The Measure:  * TV Ad Reach Jumps For Men’s March Madness * Restaurants’ Mobile Apps Should Serve Up Speed and Simplicity * True Crime Pod Lures Female Audiences On Social * ‘Suits’ Success Boosts Multiple Streaming Services * CTV Ad Load Time Settles In * This Week’s Free Report: For The

Data Dose Newsletter

Netflix Is The No. 1 Streamer For Women

This week's newsletter is sponsored by: This Week On The Measure:  * Netflix First With Females On Streaming * Women Want More Marketing Personalization  * T-Mobile’s Streaming TV Ad Signal Wins Wireless Race * TurboTax Invests In Social Video With Big Impact * Which Insurance Mascots Win The Ad Wars? * This Week’

TV ADVERTISING

CTV Ad Loads Settle In On 9-Minute Norm

Connected TV ad loads are still settling into established norms as viewership grows. But recent research presented in Wurl's The CTV Trends Report reveals that the industry may be finding a "normal" ad time of about nine minutes per hour. * That number, from Q4 2024, is

Streaming

What Hollywood Should Know About Women’s Viewing Preferences

The rise of streaming has changed the ways that audiences engage with film and television, and how studios, streamers and networks think about content.  A new survey from MX8 Labs highlights women’s evolving viewing habits, favoring drama, true crime and the convenience of at-home streaming. This reinforces the demand

TV ADVERTISING

iSpot Launches Outcomes at Scale to Track TV, Streaming Ad Business Impact

As demand grows for transparency in video ad performance, iSpot announced on Thursday the launch of Outcomes at Scale, a new publisher solution that provides the buy- and sell-side with persistent, scalable attribution for video advertising across both TV and streaming. Paramount is the first major media company to implement

Streaming

How Women's Viewing Habits Factor Into Streaming Wars

The viewing habits of women are an often overlooked but crucial piece of the streaming wars. According to a new survey from MX8 Labs, 67% of women watch movies and TV shows daily, making female-focused content essential for streaming services and FASTs. With the war for viewer attention showing no

Data Dose Newsletter

Marketers Have Mommy (Data) Issues

This week's newsletter is sponsored by: This Week On The Measure:  * Marketers Struggle To Accurately Identify Moms * What Else Are NCAA Tournament Viewers Watching? * LiveNOW Winning Watch-Time With 24-Hour Streams * Assessing Marketing’s Attribution Crisis * Netflix’s Growing Movie Supply/Demand Disparity * This Week’s Free Report: Social

Data Dose Newsletter

Consumers Notice Mouse House Money Grab

This week's newsletter is sponsored by: This Week On The Measure:  * Disney Live-Action Remakes Seen As Money Grab * Squid Game’s Long Shorts Game * Chick-fil-A Chows Down On Streaming Ads * Gen Z Uses Streaming To Discover Older Library Content * Amazon Prime Video’s Movie-Centric Makeover * This Week’s

Streaming

Tubi: Gen Z Uses Streaming To Discover Older Library Content

In Tubi's new report with The Harris Poll, The Stream 2025, there are numerous audience insights focused in on Gen Z consumers, and how they behave when it comes to streaming content. On TVREV, Jon Lafayette digs into the larger narratives around the report. But some key highlights

SPORTS

More Women Prioritize Special Events For Sports Viewing

While sports TV viewership is strong across the board, on average, men and women do have different priorities when it comes to tune-in. LG Ad Solutions' recent Stadium-to-Screen report details more around connected TV sports audiences. * 33% of those surveyed said they watch almost every game for their favorite