Streaming Audience

A collection of 33 posts

Streaming

Are Disney+ And Hulu A Perfect Streaming Marriage?

The following is a selection from Brandon Katz of Parrot Analytics. Disney+ and Hulu have complementary content libraries by age, but how does that translate to being the best long-term solution for consumers looking for a streaming bundle (and a price discount with it)? Parrot Analytics’ Content Panorama takes a

TV ADVERTISING

Linear TV Missing Vast Majority Of Streaming-Centric Audience

While it's well-known that streaming provides incremental audience reach beyond linear TV, it's also notable that linear is missing out on a lot of the streaming audience. New data from Samsung Ads shows linear TV misses over 80% of streaming-centric audiences. * That number translates to 52%

Streaming

Peacock's Olympic-Sized Bet On Subscriber Loyalty

The following is a selection from Brandon Katz of Parrot Analytics. Peacock is instituting a $2 price increase in July, ahead of the Summer Olympics in Paris – which is not a new strategy for streaming services, as the hope is the events drive subscriber acquisition that stays beyond the timeline

Streaming

Are Paramount+ And Peacock Complementary Services?

The following is a selection from Brandon Katz of Parrot Analytics. As pressure grows for streaming services to find both stability and growth opportunities, consolidation talk is growing. Paramount+ and Peacock have talked about the possibility of a partnership, but would such an agreement be advantageous for the two services?

TV Audience

LGBTQ+ Streaming Audience Insights

According to a Nielsen/Revry study, 78% of viewers take positive actions toward a brand after receiving targeted messaging in LGBTQ+ programming.

Streaming

Yellowstone: A Hit By Every Streaming Viewership Metric

The following is a selection from Brandon Katz of Parrot Analytics. As TV viewing gets more streaming-focused, the industry needs evolved metrics to evaluate long-term audience viability and programs' overall value to various services. Parrot Analytics' Pulse Metrics do exactly that, as the data below shows for Yellowstone&

Streaming

Netflix Scores Spin-Off Success With Bridgerton, Queen Charlotte

The following is a selection from Brandon Katz of Parrot Analytics. While the narrative around Netflix was long its lack of true franchises, that tide could be shifting. The consumption affinity, or the grouping of titles that audiences watch together, between the two separate shows is the secret sauce in

TV Audience

Smart TVs Show Record Time in Streaming-Only for Q1

94% of total streaming time during Q1 came from smart TVs that only or mostly streamed content, per Inscape.

Streaming

Can Disney, WBD Maximize Audience Reach With New Streaming Bundle?

The following is a selection from Brandon Katz of Parrot Analytics. As streaming prices rise and consumers look for ways to cut down on the pure number of subscriptions they have at once, bundles are back in play. One of the most recent, between Disney and Warner Bros., provides access

Streaming

Time Helps Shows Beat Movies For Audience Demand

The following is a selection from Brandon Katz of Parrot Analytics. While movies are a winner with audiences, they're also limited in terms of recurring watch-time on streaming services. Movies can be watched in one sitting and that's the end of the investment for audiences. However,

Streaming

Demand For Kids Streaming Content Still Outpaces Supply

The following is a selection from Brandon Katz of Parrot Analytics. One content genre that is consistently in high demand on U.S. streaming platforms, but in lower supply, is children's programming. Data from Parrot Analytics suggests that broken down by platform, it’s clear the majority of

Streaming

Which Streaming Services' Content Is Getting Older (And Younger)?

The following is a selection from Brandon Katz of Parrot Analytics. The average age of content on a given streaming service can tell observers quite a bit about its larger strategy, as data from Parrot Analytics points out. Parrot shows that the U.S. libraries of Netflix (57.8%) and

Streaming

For Gamers, Streaming Audience Is 3x Linear TV

While advertising within video games hasn't taken off just yet, there are still a significant number of brands – both endemic and not – trying to connect with gaming audiences. As new research from Samsung Ads' Engaging Gamers: Understanding their TV Behavior Q1 2024 report reveals, it's

SPORTS

How FASTs Could Grow Regionally With Sports

The following is a selection from Brandon Katz of Parrot Analytics. Both supply (+61%) and demand (+111%) for content available on FAST platforms in the U.S. have experienced significant growth from Q3 2018 to Q3 2023, according to Parrot Analytics. Yet despite this growth, mainstream sports seem reluctant to

Streaming

Playing It Safe: Why Shows Have Receded To Reboots

The following is a selection from Brandon Katz of Parrot Analytics. In 2023, reboots, remakes and revivals accounted for a 3.4% share of scripted shows released in the U.S., according to Parrot Analytics. While this marked a jump from 2.4% in 2022, it was also down from

TV Measurement

Streaming’s Share of Viewing Time Surges On

Inscape’s recently-released Q4 2023 TV Market Trends report reveals that streaming continues to make inroads in American homes. Specifically, streaming has increased its share of viewing time in U.S. TV households by 8.2 percentage points, with the largest gains coming recently in Q4 2023 (+5.7 points)

Streaming

Netflix Streaming Rivals Still Have The IP To Compete

The following is a selection from Brandon Katz of Parrot Analytics. When looking at Parrot Analytics’ most in-demand U.S. TV premieres of 2023 – which takes into account the level of audience demand within the first 30 days after a first episode has aired – a few trends immediately pop out.

Streaming

TV Season Shrinkage And The Long-Term Subscriber Squeeze

The following is a selection from Brandon Katz of Parrot Analytics. Scripted TV seasons are getting increasingly shorter, and that's going to impact how long consumers are watching programming – if it hasn't already. Data from Parrot Analytics looks at season-length trends in recent years, and how

Streaming

Highlighting Streaming's Super Subgenres

The following is a selection from Brandon Katz of Parrot Analytics. As media companies evaluate content investments for 2024 and beyond, there's even more scrutiny being applied to how much bang they're really getting for their buck when it comes to specific show genres. Data from

Streaming

Major Media Companies Still Duking It Out For Streaming Series Demand

The following is a selection from Brandon Katz of Parrot Analytics. Streaming series demand is one part of the larger question around which services are most popular with audiences. Yet, even a merger between behemoths Paramount and NBCUniversal wouldn't provide much clarity there, as demand-share data from Parrot

Streaming

Streaming Sitcoms Still Losing Decay Rate Battle Vs. Broadcast

The following is a selection from Brandon Katz of Parrot Analytics. Streaming services have struggled mightily to develop original hit sitcoms, despite library broadcast content from the genre hitting performance highs for many services. Data from Parrot Analytics dives into the disparity between streaming sitcoms and their broadcast brethren: * The

Super Bowl

Streaming Catches Super Bowl Uptick

National linear TV still controls Super Bowl watch-time, but by a shrinking margin – as data from Inscape dives into. While linear TV’s share of Big Game viewing fell by 3.9% year-over-year, streaming climbed by 2.1%. More from Inscape's analysis of Sunday's Super Bowl

Streaming

Amazon Prime Video's Pivot Toward Constant Demand

The following is a selection from Brandon Katz of Parrot Analytics. As Amazon Prime Video continues to roll into ad-supported streaming, it's worth examining how well the serivce has maintained audience demand with its original programming. Data from Parrot Analytics dives into how popularity has grown on Amazon

Streaming

Disney+ Demand Decay Denotes Hulu's Importance

The following is a selection from Brandon Katz of Parrot Analytics. Hulu's impending integration into Disney+ could be the shot of life the latter streaming service needs, especially in light of its waning demand for original shows. Data from Parrot Analytics reveals how Disney+ titles have lost steam

Streaming

How FASTs Bridge The Streaming Gap

The following is a selection from Brandon Katz of Parrot Analytics. Free, Ad-Supported TV (FAST) services are both a natural bridge for older audiences between linear TV and streaming as well as a helpful destination for younger more cost-conscious consumers. But FASTs are not a standalone solution for media companies