Streaming Audience

A collection of 80 posts

Streaming

Viewers Want Realism — and Representation — on Screen

A study from MarketCast and New America sheds light on what TV audiences really want to see.

Streaming

Streamers Should Emphasize Work, Family & Caregiving Storytelling to Increase Growth

According to a recent study from New America and MarketCast, streaming platforms looking to attract and retain subscribers have a clear opportunity: Focus on authentic stories about work, family and caregiving. Currently, viewers don’t see any one platform as leading in this space — creating a prime chance for differentiation

REPORTS

What Americans Want More Of In Movie, TV Storytelling

U.S. consumers want to watch content that's more relatable to their own everyday experiences. A new study from New America and MarketCast reveals what audiences are looking for from movies and TV, and the overarching theme is authenticity. For instance: * 92% of those surveyed said that it

MarketCast

Viewers Want More Authentic Stories About Work, Family & Caregiving

A study from MarketCast and New America underscores the power of entertainment to help people see themselves and each other.

BUSINESS OF DATA

Another Netflix Milestone, Leapfrogging NBCU In Nielsen Distributor Rankings

Fox crosses upfront goal line, with big push from sports

Streaming

Cost Effectiveness Climbs As Reason For CTV Preference

Economic pressures are coming for every part of life in the U.S., and TV is no exception. LG Ad Solutions' recent report, The Big Shift, shares some of the most common reasons why CTV viewers prefer streaming vs. cable/satellite/broadcast TV. And not only was "more

SPORTS

Amazon Prime's Thursday Nights Get Coastal Flavor In 2025

Amazon Prime Video's Thursday Night Football slate has improved over time, and the 2025 schedule for the streaming service may be its best yet – at least in terms of TV audiences. The NFL's regular season schedule release last week revealed that the Dallas Cowboys have the

TV ADVERTISING

Streaming Still Has Some Measurement Challenges

Less than half of iSpot survey respondents say they get linear/streaming overlap data, programming data and attribution data.

TV ADVERTISING

Majority Of Consumers Wish They Could Browse Products Through TVs

LG Ad Solutions' recent Shoppable Ad Report details consumer sentiments around shoppable ads on CTV, and how audiences want to interact with those ads. One of the primary takeaways from the report is how a significant portion of consumers polled are interested in utilizing TVs directly for shopping behaviors

SPORTS

Majority Of Sports Viewers Like 'Prime Vision' AI Features During Games

It's tough to mess with the program for sports viewers. With game structures relatively static and the broadcasts around them changing very little over the last few decades, audiences are conditioned to certain experiences while tuning in. But not all change is viewed as a bad thing, either.

TV ADVERTISING

CTV Ad Loads Settle In On 9-Minute Norm

Connected TV ad loads are still settling into established norms as viewership grows. But recent research presented in Wurl's The CTV Trends Report reveals that the industry may be finding a "normal" ad time of about nine minutes per hour. * That number, from Q4 2024, is

Streaming

What Hollywood Should Know About Women’s Viewing Preferences

The rise of streaming has changed the ways that audiences engage with film and television, and how studios, streamers and networks think about content.  A new survey from MX8 Labs highlights women’s evolving viewing habits, favoring drama, true crime and the convenience of at-home streaming. This reinforces the demand

Streaming

How Women's Viewing Habits Factor Into Streaming Wars

The viewing habits of women are an often overlooked but crucial piece of the streaming wars. According to a new survey from MX8 Labs, 67% of women watch movies and TV shows daily, making female-focused content essential for streaming services and FASTs. With the war for viewer attention showing no

Streaming

Tubi: Gen Z Uses Streaming To Discover Older Library Content

In Tubi's new report with The Harris Poll, The Stream 2025, there are numerous audience insights focused in on Gen Z consumers, and how they behave when it comes to streaming content. On TVREV, Jon Lafayette digs into the larger narratives around the report. But some key highlights

SPORTS

More Women Prioritize Special Events For Sports Viewing

While sports TV viewership is strong across the board, on average, men and women do have different priorities when it comes to tune-in. LG Ad Solutions' recent Stadium-to-Screen report details more around connected TV sports audiences. * 33% of those surveyed said they watch almost every game for their favorite

Streaming

'Suits' Success Boosts Multiple Streaming Services

The following is a selection from Brandon Katz of Parrot Analytics. After years of airing on USA Network to middling ratings, legal drama Suits had its breakout in 2023... on streaming services, four years after its series finale aired. It was a unique phenomenon benefiting in part from increased interest

SPORTS

Friday Night Baseball's Early-Season Slate Spotlights San Diego

Despite recent shake-ups that will greatly impact what televised baseball looks like in the long-term, the 2025 MLB season is set to look similar to what we saw last year. That includes Apple TV+'s Friday Night Baseball package, which airs two double-headers each week of the regular season;

SPORTS

SVODs Are Increasingly The Home Of Live Sports

Once secondary to national linear TV, streaming sports have become the No. 1 home for live sports – at least according to new research from Hub. In its latest study, "What's The Score?" Hub finds that 69% of U.S. sports fans use SVOD services to watch

Streaming

Netflix's Growing Disparity Between Original Movie Supply, Demand

The following is a selection from Brandon Katz of Parrot Analytics. In recent years, Netflix has hit the gas when it comes to turning out original movies, with a 935% increase in titles from 2017-24. That can create some buzz in both the short- and long-term, but Parrot Analytics data

Streaming

Is Animation An Ace Up Netflix's Sleeve?

The following is a selection from Brandon Katz of Parrot Analytics. Part of Netflix's future successes may be dictated by its sneaky-sucessful animation titles. Data from Parrot Analytics reveals how animation titles have grown by share of consumption across the streaming giant's various geographies. * In APAC

Streaming

Data: Amazon Prime Video's Movie-Centric Makeover

The following is a selection from Brandon Katz of Parrot Analytics. Every streaming service is invested in movies, to some extent, but of late, it's become a two-horse race there in the U.S. Parrot Analytics data looks at Q4 2024 numbers to reveal how much Amazon Prime

Members only

REPORTS

Special Report: Viewer Trends Across the Streaming Landscape

The Measure worked with MX8 Labs to uncover insights on viewer preference, experience, content appeal and more across top streaming platforms as well as free ad-supported TV services (FASTs).

TV Measurement

How Seasonality, Sports Affect Streaming's Share of Viewing Time

Today’s entertainment landscape has seen streaming overtake traditional TV inputs (cable/satellite/over-the-air antenna) for share of viewing time, but just how much people are streaming depends on the season — and the availability of major sporting events. Inscape has been tracking viewer trends across 24 million opted-in devices for

TV Measurement

61% of Smart TVs Are Solely Streaming Content

An Inscape analysis reveals that traditional TV inputs continue to cede ground to streaming.

Streaming

Does Apple TV+ Need More Genre Variation?

The following is a selection from Brandon Katz of Parrot Analytics. Apple TV+ has had plenty of popular titles during its limited life cycle, but the raw number of titles pales in comparison to a competitor like Netflix. Data from Parrot Analytics shows that Netflix's library is actually