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Streaming Ads

A collection of 13 posts

H1 2024 Streaming vs. Linear Insights

H1 2024 Streaming vs. Linear Insights

As achieving wide reach on linear TV becomes increasingly challenging, many brands have added streaming advertising to the mix as a way to reach viewers watching limited to no linear programming. iSpot’s H1 2024 TV Transparency Report highlights share of voice variations when it comes to linear vs. streaming

Linear TV Missing Vast Majority Of Streaming-Centric Audience

Linear TV Missing Vast Majority Of Streaming-Centric Audience

While it's well-known that streaming provides incremental audience reach beyond linear TV, it's also notable that linear is missing out on a lot of the streaming audience. New data from Samsung Ads shows linear TV misses over 80% of streaming-centric audiences. * That number translates to 52%

Late England Equalizer Scores Streaming Audience, Ad Boost

Late England Equalizer Scores Streaming Audience, Ad Boost

Jude Bellingham's dramatic 95th-minute goal in England’s Euro 2024 match vs, Slovakia led to a significant increase in streaming audiences and advertising views, according to data from Yospace. This spike, primarily from mobile devices, resulted in the ad break immediately after becoming the most-watched of the game.

Consumers Like YouTube’s Ad Experience More

The Measure Newsletter

Consumers Like YouTube’s Ad Experience More

This week On The Measure: * Which Streaming Ad Experiences Do Consumers Prefer? * Chefclub Network Cooks Up On Social * Olympic Trials Win Gold With TV Audiences * Brands Get Boost From Targeted LGBTQ+ Messaging * Netflix’s Spin-Off Success * This Week’s Free Report: Loyalty Unlocked - LGBTQ+ Streaming Audience Insights Which Streaming

Ads on Streaming: What Consumers Really Think

Ads on Streaming: What Consumers Really Think

An MX8 consumer study found that YouTube, Netflix and Prime Video have the best ad experiences.

How One Automaker Cut Over $2 Million In Wasted TV Ad Spend

How One Automaker Cut Over $2 Million In Wasted TV Ad Spend

iSpot recently released a case study about how it worked with an automotive brand to analyze engagement and reach of their TV ads. By identifying underperforming publishers on linear and streaming platforms, they cut over $2 million from upfront media buys. This led to more efficient ad spending, boosting campaign

For Gamers, Streaming Audience Is 3x Linear TV

For Gamers, Streaming Audience Is 3x Linear TV

While advertising within video games hasn't taken off just yet, there are still a significant number of brands – both endemic and not – trying to connect with gaming audiences. As new research from Samsung Ads' Engaging Gamers: Understanding their TV Behavior Q1 2024 report reveals, it's

Amazon Prime Video's Pivot Toward Constant Demand

Amazon Prime Video's Pivot Toward Constant Demand

The following is a selection from Brandon Katz of Parrot Analytics. As Amazon Prime Video continues to roll into ad-supported streaming, it's worth examining how well the serivce has maintained audience demand with its original programming. Data from Parrot Analytics dives into how popularity has grown on Amazon

How FASTs Bridge The Streaming Gap

How FASTs Bridge The Streaming Gap

The following is a selection from Brandon Katz of Parrot Analytics. Free, Ad-Supported TV (FAST) services are both a natural bridge for older audiences between linear TV and streaming as well as a helpful destination for younger more cost-conscious consumers. But FASTs are not a standalone solution for media companies

Streaming Services Hit The Right Holiday Promo Notes

Streaming Services Hit The Right Holiday Promo Notes

There is no shortage of holiday ads on TV right now, but some spots are landing better than others for audiences. And while many industries are finding success with their respective holiday commercials, responses from iSpot's Creative Assessment Survey shows that some of the most effective ads so

Could Hulu Stymie Disney's Streaming Outlook?

Could Hulu Stymie Disney's Streaming Outlook?

The following is a selection from Brandon Katz of Parrot Analytics. The Walt Disney Company is acquiring Comcast’s remaining 33% stake in Hul. But what exactly is Disney getting with this deal? Data from Parrot Analytics looked at demand shares to shed light on how Hulu is still very

Tubi Uses Movies To Take Lead In The FAST Lane

Tubi Uses Movies To Take Lead In The FAST Lane

The following is a selection from Brandon Katz of Parrot Analytics. Free ad-supported streaming television, or FAST, has become quite the trendy topic of conversation throughout Hollywood in recent years. And to begin understanding the consumer use case for FAST, we can explore what audiences are actually watching on the

Which ‘Plus’ Gets Biggest Ad Push?

TV ADVERTISING Featured

Which ‘Plus’ Gets Biggest Ad Push?

Paramount+ is getting the biggest TV promo push of any streaming service, and in general, streamers are betting on NFL audiences – as new data from iSpot’s Q3 report showcases. * NFL games delivered 9% of Q3 TV ad impressions for streaming services (No. 1 among all programs), while college football