Streaming Ads - THE MEASURE

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Streaming Ads

A collection of 52 posts

Hilton's Conrad Hotel Brand Soars With Streaming Ads

Hilton is a household brand name, and one of the biggest in the travel space. But some of its subsidiaries – while successful – may not have the same consumer recognition. Or at least, they didn't until Hilton started blitzing both streaming and linear TV with advertising. * Data from iSpot

Wayfair Wins on CTV With +19% Ad Breakthrough

Wayfair Wins on CTV With +19% Ad Breakthrough

In April, the "Way Day" ad engaged viewers by emphasizing big deals and free shipping, per MarketCast.

Nutrafol Has Category-Leading Streaming Ad SOV of 17.6%

Nutrafol Has Category-Leading Streaming Ad SOV of 17.6%

iSpot competitive data shows top vitamin and supplement brands measure up on linear TV vs. streaming.

83% Of Console Gamers Feel Streaming Ads Are More Relevant To Them

83% Of Console Gamers Feel Streaming Ads Are More Relevant To Them

Advertising to gamers is still in its relative infancy, but as the space grows, there's. much to learn about the gaming audience, and how they uniquely interact with advertising. LG Ad Solutions' Connected Gamer report dives into many of the "need-to-know" data points on gamers

Allstate No. 1 Brand on Streaming With 1.15% SOV

iSpot's latest latest report reveals which advertisers had the highest share of voice on streaming in Q1 2025.

Streaming’s Rise Continues As Advertisers Diversify Strategies

Streaming’s Rise Continues As Advertisers Diversify Strategies

Audiences continue to shift toward cross-platform viewing, as revealed by iSpot’s new TV Ad Transparency Report. But even as TV ad impressions declined, linear spend has risen, which iSpot Chief Commercial Officer Mark Myers says “shows that brands aren't pulling back, they're getting smarter—prioritizing

Streaming Still Has Some Measurement Challenges

Streaming Still Has Some Measurement Challenges

Less than half of iSpot survey respondents say they get linear/streaming overlap data, programming data and attribution data.

Starbucks Dominates Streaming Ads For Coffee Brands

Starbucks Dominates Streaming Ads For Coffee Brands

Given the ability to target specific (and local) consumers via streaming, it's a popular place for quick-serve advertising. And even as Chick-fil-A seems to dominate the overall QSR category in terms of streaming footprint, Starbucks jumps above the competition when it comes to the coffee side of QSR

Majority Of Consumers Wish They Could Browse Products Through TVs

Majority Of Consumers Wish They Could Browse Products Through TVs

LG Ad Solutions' recent Shoppable Ad Report details consumer sentiments around shoppable ads on CTV, and how audiences want to interact with those ads. One of the primary takeaways from the report is how a significant portion of consumers polled are interested in utilizing TVs directly for shopping behaviors

The Pet Food Brands Chowing Down on Streaming

The Pet Food Brands Chowing Down on Streaming

Blue Buffalo is the No. 1 pet food brand by ad SOV on streaming (15.40%), per iSpot.

Pharma's Growth (Or Lack Thereof) On Digital Platforms

Pharma's Growth (Or Lack Thereof) On Digital Platforms

Pharmaceutical advertising on TV is being questioned by the Trump Administration, but the industry's ads aren't just limited to television. Data from MediaRadar, recently published in a TripleLift report – The Future of TV Advertising Under RFK – details how pharma brands have grown or shrunk budgets on

T-Mobile Towers Over Wireless Industry for Streaming TV Ad SOV

T-Mobile Towers Over Wireless Industry for Streaming TV Ad SOV

T-Mobile has a 20.46% streaming ads SOV so far this year, per iSpot.

CTV Ad Loads Settle In On 9-Minute Norm

CTV Ad Loads Settle In On 9-Minute Norm

Connected TV ad loads are still settling into established norms as viewership grows. But recent research presented in Wurl's The CTV Trends Report reveals that the industry may be finding a "normal" ad time of about nine minutes per hour. * That number, from Q4 2024, is

iSpot Launches Outcomes at Scale to Track TV, Streaming Ad Business Impact

iSpot Launches Outcomes at Scale to Track TV, Streaming Ad Business Impact

As demand grows for transparency in video ad performance, iSpot announced on Thursday the launch of Outcomes at Scale, a new publisher solution that provides the buy- and sell-side with persistent, scalable attribution for video advertising across both TV and streaming. Paramount is the first major media company to implement

Olive Garden, Applebee’s Dominate Casual Dining Streaming Ad SOV

Olive Garden, Applebee’s Dominate Casual Dining Streaming Ad SOV

Both restaurants have a streaming ad SOV of over 22% so far in 2025, per iSpot

Tubi: Gen Z Uses Streaming To Discover Older Library Content

Tubi: Gen Z Uses Streaming To Discover Older Library Content

In Tubi's new report with The Harris Poll, The Stream 2025, there are numerous audience insights focused in on Gen Z consumers, and how they behave when it comes to streaming content. On TVREV, Jon Lafayette digs into the larger narratives around the report. But some key highlights

Streaming's Top Pharma Advertisers Of 2024

Streaming's Top Pharma Advertisers Of 2024

Pharmaceutical advertising isn't just prominent on national linear TV – it also has a healthy presence on streaming services. iSpot's latest transparency report around pharma TV advertising shows which brands had the biggest footprint on streaming (and how those approaches compare to their linear TV advertising. * Skyrizi

Ram Trucks Drives Up Automaker Streaming TV Ad SOV

Ram Trucks Drives Up Automaker Streaming TV Ad SOV

Ram Trucks had an 11.77% streaming TV ad SOV in 2024, far above its 4.68% share on linear TV.

Special Report: Why Streaming TV Is A Must-Buy

Special Report: Why Streaming TV Is A Must-Buy

From Magnite For years, marketers have given their hearts (and their ad dollars) to video-sharing platforms like YouTube because they’re easy. The audience is massive, the targeting is familiar, the charts bright and colorful and the buying process simple. But just because something is easy doesn’t mean it’

Michelob, Modelo Take Opposite Approaches To Streaming, Linear TV

Michelob, Modelo Take Opposite Approaches To Streaming, Linear TV

Beer giants take differing approaches to TV advertising depending on their target audience – and that's no more apparent than when comparing Michelob Ultra and Modelo. Below, iSpot competitive data shows how Michelob's share of beer TV ad impressions is significantly higher on streaming than it is

Progressive Owns 25% of Auto/General Insurance Ad SOV on Both Linear & Streaming

Progressive Owns 25% of Auto/General Insurance Ad SOV on Both Linear & Streaming

The auto and general insurance industry is a pillar of linear TV advertising: Discounting TV network promotions, the category ranked third for ad reach in 2024, behind QSR and automakers, according to iSpot data. And even more notable is that Progressive was the No. 1 brand across all industries by

Streaming Knows Drama: A Picture Of Genre Overload

Streaming Knows Drama: A Picture Of Genre Overload

The following is a selection from Brandon Katz of Parrot Analytics. For all of those still mad about The Bear being considered a "comedy," perhaps a look at the streaming landscape informs why that's their (and others') best awards path forward. Data from Parrot Analytics

Special Report: Viewer Trends Across the Streaming Landscape

Special Report: Viewer Trends Across the Streaming Landscape

The Measure worked with MX8 Labs to uncover insights on viewer preference, experience, content appeal and more across top streaming platforms as well as free ad-supported TV services (FASTs).

LG Ads, iSpot Uncover Best Practices Around CTV Ad Spend

LG Ads, iSpot Uncover Best Practices Around CTV Ad Spend

Connected TV (CTV) is no longer the future—it’s here and for the foreseeable future, here to stay. With nearly half of all TV viewing now occurring on CTVs, CTV ad spend is expected to grow 10% annually through 2027, outpacing Linear TV. Yet despite this shift, a majority