SPORTS

A collection of 267 posts

SPORTS

Report: 85% Of Live Sports Audiences Are Multitasking

While live sports programming is a major driver of TV tune-in, it's also an incredibly distract one, as data from LG Ad Solutions' new report, Stadium to Screen: Streaming Live Sports in 2024, shares. * LG reveals that 85% of viewers are multitasking while watching live sporting events.

SPORTS

NCAA Women's Basketball Tournament TV Ad Impressions Catch Fire

At least partly thanks to the hype around Iowa's Caitlin Clark, the 2024 NCAA Women's Basketball Tournament delivered 103.5% more TV ad impressions, according to data from iSpot. While the men's event saw ad reach dip in part as that tournament wore on

SPORTS

How FASTs Could Grow Regionally With Sports

The following is a selection from Brandon Katz of Parrot Analytics. Both supply (+61%) and demand (+111%) for content available on FAST platforms in the U.S. have experienced significant growth from Q3 2018 to Q3 2023, according to Parrot Analytics. Yet despite this growth, mainstream sports seem reluctant to

SPORTS

Live Sports Helping Drive Streaming App Subscriptions

Live sports have been a cornerstone of traditional linear TV for decades, and that dynamic remains a big part of streaming as well. Data from LG Ad Solutions' new report, Stadium to Screen: Streaming Live Sports in 2024, shows the top streaming apps used to watch live sports – and

SPORTS

Caitlin Clark Fuels $784.1K in Earned Media Value for Brands

State Farm has been the biggest beneficiary, with Clark driving $226.9K EMV for the brand.

TV Audience

The Two Genres That Continue to Buoy Traditional TV

In Q4 2023, nearly 80% of news viewing occurred via cable, satellite or OTA

The Measure Newsletter

Caitlin Clark, Iowa-LSU Score Huge Audience

This week on The Measure: * Caitlin Clark, Iowa-LSU Score Huge Audience * Clark Dominates Social Video, Too * Streaming’s Share of Watch-Time Soars * Paramount+’s Earned Media Value Peak * Do Netflix Rivals Need IP To Compete? * This Week’s Free Report: A study on sports viewing preferences and behaviors, and the

SPORTS

Caitlin Clark, Iowa vs. LSU Score Big TV Audience Numbers

Caitlin Clark and Iowa Hawkeyes women’s basketball scored a big Elite 8 win vs. LSU on Monday, and pulled in huge TV ratings as well. iSpot data shows over 10.61 million P2+ viewers in-home, plus another 3.77 viewers out-of-home on ESPN. * For reference, last year's

SPORTS

Caitlin Clark Dominates Social Video, Too

According to Tubular Labs, videos about Iowa women’s basketball star Caitlin Clark have generated 92.2 million YouTube views since November (when the 2023-24 season began), and that fervor has only grown over time. * 87.5 million of those views have come in the last 90 days, with publications

TV Audience

Women’s Basketball Fuels Increase in ABC’s TV Watch-Time

Although it remains in second place week-over-week, ABC saw its TV viewership share increase from 6.48% to 7.21%.

SPORTS

Bleacher Report Not Short On Minutes Watched

Bleacher Report may upload a significant number of shorts, but that doesn’t mean the digital-first sports giant lacks minutes watched. In Feb. 2024, Bleacher Report’s U.S. minutes watched across Facebook and YouTube soared by 72% month-over-month, to 71.1 million according to Tubular Labs Audience Ratings. * That

SPORTS

March Madness Takes Over TVs

This week on The Measure: * March Madness Takes Over TVs * AT&T Dunks All Over Tourney * Ryan’s World Rising Quickly * Millennials Love Brand Purpose Messaging * Syncing Media Planning + Creative * This Week’s Free Report: A comprehensive look into the behaviors and preferences of U.S. consumers, from Marigold

SPORTS

AT&T Dunks All Over Men's Tourney

If you were watching men’s NCAA Tournament action, then chances are you saw an AT&T ad last weekend. The wireless company led all brands from the First Four through the round of 32, with 104 minutes of TV ads, per iSpot. * GEICO's "March Madness:

TV Audience

Big Ten Tournament Helps CBS Reclaim Lead on TV Network Ranking

CBS had a 7.57% viewership share across March 11-17, per Inscape.

SPORTS

Selection Sunday’s New (Ad) Faces

Brackets weren't the only place where fans could spot new faces on Selection Sunday. iSpot data shows that ads during CBS's Men's National Basketball Championship Selection Show also featured some newcomers vs. last year's program. Particularly: GEICO, Liquid I.V., Oreo, Powerade

SPORTS

Basketball Star Caitlin Clark Sees Growth in Instagram Audience, Engagement

Her Instagram followers are up 31% from October, per CreatorIQ.

CREATOR ECONOMY

What (Else) Are Women's Basketball Audiences Watching?

Women's basketball audiences have shown significant growth in recent years, and that could continue as mainstream coverage continues gaining momentum across TV and social video. Those viewers are relatively easy to locate at this point too, as many can also be found watching some of YouTube's

TV ADVERTISING

Tech Continues Super Bowl TV Ad Takeover

While automotive and beer brands once reigned supreme during the Super Bowl, recent years have signaled a major shift in how many industries approach the Big Game and its big audience reach opportunity (and price tag). Data from iSpot's recent Super Bowl LVIII Creative Analysis report takes a

SPORTS

Which Brands Raced To Advertise During The Daytona 500?

Brands were quick to starting line of this year's NASCAR Cup Series season. Despite a one-day rain delay, the 2024 schedule officially got started with the Daytona 500 this week. Data from iSpot shows that 59 different advertisers appeared during the live race, with Samsung Mobile and Wendy&

TV ADVERTISING

Food Found Fans' Funny Bones During Super Bowl LVIII

Funny ads have been the norm for years during the Super Bowl, and that was the case once again this year, according to data from the iSpot Creative Assessment Survey. iSpot shows that 72% of this year's Super Bowl ads scored for "funny," while average likeability

TV ADVERTISING

BMW, Christopher Walken Claim Top Super Bowl Spot

After the Kansas City Chiefs were crowned champions on Sunday, another Super Bowl winner also emerged. According to iSpot Creative Assessment data, BMW's "Talkin' Like Walken" (featuring Christopher Walken and Usher) was the top Big Game ad by likeability. * Despite a relatively low number of

Super Bowl

Streaming Catches Super Bowl Uptick

National linear TV still controls Super Bowl watch-time, but by a shrinking margin – as data from Inscape dives into. While linear TV’s share of Big Game viewing fell by 3.9% year-over-year, streaming climbed by 2.1%. More from Inscape's analysis of Sunday's Super Bowl

CREATOR ECONOMY

Travis Kelce Pops As Crossover Star

Taylor Swift’s powers include giving a major crossover boost to boyfriend Travis Kelce of the Kansas City Chiefs, apparently. Tubular Labs data compares YouTube views about Kelce by category during the 2022-23 and 2023-24 NFL seasons – including a huge leap for pop culture. * U.S. YouTube views for Travis

Super Bowl

iSpot: Super Bowl Nabs Record 126.6 Million Average Second-By-Second Audience

The Kansas City Chiefs aren't the only ones celebrating following Sunday's thrilling Super Bowl win. CBS parent company Paramount Global also got a ton out of the game – including a Super Bowl record 126.6 million average second-by-second audience, according to data first released by iSpot.

CREATOR ECONOMY

How Some Super Bowl Ad Celebs Stack Up on Social

The Super Bowl is almost here, but brands have been getting in on the action for weeks now, releasing teasers, extended cuts and the exact ads themselves that will appear in the Big Game. A boatload of those spots feature celebrities of all types, from actors including Aubrey Plaza and