SPORTS

A collection of 275 posts

SPORTS

ESPN’s Audience Is High On Shorts, Low On Watch-Time

ESPN was able to grow its unique U.S. YouTube viewers by 25% month-over-month in July, to 38.8 million – according to data from Tubular Labs. However, the sports giant is not growing audience on the back of longer-form videos. It’s primarily on Shorts. * In July alone, 66% of

SPORTS

How Top NBA Teams Appear Across New TV Deals' Partners

The 2025-26 NBA season was released last week, and one of the bigger headlines was the increase in overall national games. That jump impacts some teams more than others, however, as the data below shows. * Four different teams will appear across national TV/streaming networks (ABC/ESPN/NBC/Peacock/Amazon)

BUSINESS OF DATA

NBCU Upfront Shows TV Is A Whole New Ball Game

NBCU said that almost 60% of the commitments advertisers made were transacted on advanced audiences in the upfront.

SPORTS

Sports Reach More Potential Auto Buyers During Playoffs

As live sports take over live TV programming, the price goes up considerably on advertising during those events – especially during the playoffs. While that can be a tough pill to swallow for advertisers, there's also plenty of data to show that these programs are worth the cost as

SPORTS

NBA Playoffs Reached Nearly 30% Of U.S. Households In 2025

The NBA Playoffs were a resounding success this year, despite the perceived concerns around a "small market" Finals between the Oklahoma City Thunder and Indiana Pacers. Data from iSpot's new Q2 sports report shows that over the course of the playoffs, games reached nearly 30% (29.

TV ADVERTISING

QSR Brands Love NBA Ads Because They Work

Did you feel like you saw a lot of quick serve (QSR) ads during this year's NBA Playoffs and the NBA Finals? That's by design. QSR brands flock to NBA games – and the playoffs, in particular – because the spots work in terms of reaching their core

SPORTS

Chewy, Automakers Put Ads In Drive During Stanley Cup Final

The Stanley Cup Final ended with the Florida Panthers claiming the championship for the second straight year – on the ice. But off the ice, it was pet food brand Chewy collecting a victory in terms of TV ad reach, according to data from iSpot. * Chewy accounted for 4.55% of

SPORTS

Universal Pictures Roars To Top Of NBA Finals Advertiser List

NBA Finals audiences this June saw quite a few ads for theatrical releases during games, as data from iSpot shows. Over the course of the seven-game series, theatrical release promos were the No. 2 ad category – only behind quick serve brands – and Universal Pictures was the No. 1 advertiser by

SPORTS

GEICO Leads Stanley Cup Playoff TV Ad Reach

The Florida Panthers may be the most-seen NHL team during this year's Stanley Cup Playoffs, simply by the number of games they've played. But which brands are leveraging playoff matchups for the most TV ad reach this spring? Data from iSpot shows that GEICO is leading

SPORTS

Michelob Bubbles Up As NBA Playoffs' Top Advertiser (So Far)

As fans wait for the NBA Finals to start on June 5, it's worth a look at which advertisers were the playoffs' most-seen over the course of the first three (largely exciting) rounds. Data from iSpot shows the top brands by household TV ad impressions during the

The Measure Newsletter

Outcomes Are Most Critical Factor For Marketers Buying Media

This Week On The Measure:  * Marketers Prioritizing Outcomes-Based Buying * 72% of Brands Have Increased Prices Due To Tariffs * How The Savannah Bananas Compete With MLB * 18% Of People In The U.S. Feel Angry Most Days * Cowboys Lead NFL In Primetime/Holiday TV Games * This Week’s Free Report: Q1

SPORTS

Amazon Prime's Thursday Nights Get Coastal Flavor In 2025

Amazon Prime Video's Thursday Night Football slate has improved over time, and the 2025 schedule for the streaming service may be its best yet – at least in terms of TV audiences. The NFL's regular season schedule release last week revealed that the Dallas Cowboys have the

SPORTS

TikTok Returns Show Ravens Win With NFL Schedule Release Video

The NFL's schedule release has turned into a social content bonanza every May, as every team tries to land the best jokes, pop culture nods and hidden references en route to announcing the year's 17 opponents. Typically, the Los Angeles Chargers land the funniest video every

SPORTS

Cowboys Will Lead NFL In Primetime/Holiday TV Games For 2025

Even coming off of a 7-10 season, the Dallas Cowboys are still America's team... at least according to the NFL and league TV partners. The NFL's 2025 regular season schedule was announced on Wednesday, and the Cowboys led the league with eight primetime or holiday games,

The Measure Newsletter

Sports Shorts Go Long On YouTube Views

This Week On The Measure:  * YouTube Shorts Own Sports Content * Allstate Was Streaming’s No. 1 Brand In Q1 * Marketers Less Focused On Personalized Product Recs? * How Ford’s New Ad Outpaced Memorability Norms * Men Are Becoming Bigger Fans Of Women’s Sports * This Week’s Free Report: Q1 TV

CREATOR ECONOMY

Over 76% Of U.S. YouTube Sports Views Coming Via Shorts

As YouTube Shorts take over viewing habits, even sports videos aren't immune. For U.S. sports videos on YouTube, just 35% of uploads in 2025 are under 30 seconds. But at the same time, those videos account for 53.2% of views – according to data from Tubular Labs.

SPORTS

NBA, NHL Playoff Ratings Lack Recent Help From New York, Los Angeles Teams

Over on TVREV, I wrote about NBA and NHL postseason ratings this year, and the factors that might impact audiences tuning in (or not). Key to that was the fact that since 2021, both leagues have lacked long runs of success from the nine teams located in its biggest markets,

SPORTS

Insurance Stands Out As Spender During NFL Draft

The 2025 NFL Draft wrapped up over the weekend across four networks (ABC, ESPN, ESPN2 and NFL Network), and brands were eager to cash in on the excitement as teams selected new players. Data from iSpot breaks down top brands and industries from the three-day event, by share of est.

SPORTS

NHL Playoffs Could Use Season's Top TikTok Squads

The NHL's Stanley Cup Playoffs are well under way, but one of the main storylines is that TV ratings are down considerably with a field with many small market and/or Canadian clubs. Over on our sister site, TVREV, I recently wrote about how this could be a

SPORTS

Majority Of Sports Viewers Like 'Prime Vision' AI Features During Games

It's tough to mess with the program for sports viewers. With game structures relatively static and the broadcasts around them changing very little over the last few decades, audiences are conditioned to certain experiences while tuning in. But not all change is viewed as a bad thing, either.

CREATOR ECONOMY

Sports Creator Adam Arroyo Tops U.S. Leagues In March

For the month, his unique U.S. audience surpassed the likes of the WWE, NFL, NBA, MLB and more.

SPORTS

Brooklyn Nets Win NBA (TikTok) Title

It's hard to be much further than the Brooklyn Nets were from the top of the NBA standings this year (their 26 wins were 32 behind the Oklahoma City Thunder's league-leading 68). But that didn't deter the team on TikTok, as data from Tubular

SPORTS

Wingstop Flies To Top Of Most-Seen NBA Brands List

With the 2024-25 NBA regular season wrapping up on Sunday, we used data from iSpot to take a look at the top brands during national TV games (so first-airing games that appeared on ABC, ESPN, NBATV and TNT). Most notably, Wingstop flew up the rankings to become the most-seen brand

TV ADVERTISING

Iconic Personalities Help Women’s March Madness Advertisers Break Through

Geico and Capital One led for ad breakthrough, scoring +29% and +27% above the norm, respectively, per MarketCast.

TV ADVERTISING

The Home Depot Builds Bigger March Madness TV Footprint

The Home Depot is an NCAA corporate partner and a major advertiser during big events like the annual men's basketball tournament. But during this 2025 March Madness action, the home improvement brand saw its national linear TV ad reach grow by 44% year-over-year, according to data from iSpot.