Shift - THE MEASURE

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Shift

A collection of 12 posts

The Trust-Influence Tension Between Consumers and AI

The Trust-Influence Tension Between Consumers and AI

60% of users trust AI engines at least somewhat, but nearly the same amount feel AI has influenced their opinions, per a Shift study.

The Tension Shaping Consumers' AI Adoption

The Tension Shaping Consumers' AI Adoption

AI is more than just a marketing buzzword. It's transforming the way people behave, problem-solve and accomplish both personal and professional tasks every day. Shift's 2026 AI Consumer Insights Report highlights the continued evolution of these dynamics, and where consumers are potentially getting tripped up as

Consumers Want AI — As Long As They’re the Ones in Control

Consumers Want AI — As Long As They’re the Ones in Control

A Shift study found that 51% say customizable AI is important, while 44% worry about unauthorized actions.

The Browser Is At Its Breaking Point, Shift Report Finds

The Browser Is At Its Breaking Point, Shift Report Finds

“When 1 in 5 users has 11 or more open tabs, what was once a feature becomes a distraction,” says Shift CEO Neil Henderson.

Data: Browser Burnout Is Real

Data: Browser Burnout Is Real

Endless notifications, social media overload and news rabbit holes are all driving burnout for browser users, per Shift.

Consumers Want Browsers Built Around People, Not Pages

Consumers Want Browsers Built Around People, Not Pages

81% say they’re either willing to or would consider switching browsers for better personalization, per Shift.

Why Browsers Are So Hot Right Now: Q&A With Shift CEO Neil Henderson

Why Browsers Are So Hot Right Now: Q&A With Shift CEO Neil Henderson

We sat down to discuss the company’s 2026 State of Browsing Report—and what it reveals about the future of browsing.