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Shift

A collection of 6 posts
Do Songs Matter More Than Stars In Ads?
Data Dose Newsletter

Do Songs Matter More Than Stars In Ads?

Do consumers appreciate music or celebrities more in ads? Plus hockey videos heat up after Heated Rivalry, and more in this week's Data Dose newsletter.
Jan 20, 2026 2 min read
The Browser Is At Its Breaking Point, Shift Report Finds
Web Browsers

The Browser Is At Its Breaking Point, Shift Report Finds

“When 1 in 5 users has 11 or more open tabs, what was once a feature becomes a distraction,” says Shift CEO Neil Henderson.
Jan 13, 2026 2 min read
Holiday Shopping Season's Early Start
Data Dose Newsletter

Holiday Shopping Season's Early Start

Amazon and others get a jump-start on holiday shopping this year, Warner Bros.' big YouTube audience, and more in this week's Data Dose newsletter.
Dec 16, 2025 2 min read
Data: Browser Burnout Is Real
Web Browsers

Data: Browser Burnout Is Real

Endless notifications, social media overload and news rabbit holes are all driving burnout for browser users, per Shift.
Dec 16, 2025 2 min read
Consumers Want Browsers Built Around People, Not Pages
Shift

Consumers Want Browsers Built Around People, Not Pages

81% say they’re either willing to or would consider switching browsers for better personalization, per Shift.
Nov 20, 2025 2 min read
Why Browsers Are So Hot Right Now: Q&A With Shift CEO Neil Henderson
Web Browsers

Why Browsers Are So Hot Right Now: Q&A With Shift CEO Neil Henderson

We sat down to discuss the company’s 2026 State of Browsing Report—and what it reveals about the future of browsing.
Nov 18, 2025 3 min read
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