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Scott McKinley

A collection of 6 posts

People, Not Proxies: Truthset CEO Scott McKinley on Fixing Data Quality in Ad Tech

People, Not Proxies: Truthset CEO Scott McKinley on Fixing Data Quality in Ad Tech

In this episode of Big Brains, Media Cartographer Evan Shapiro chatted with Scott McKinley, founder and CEO of Truthset, for a candid conversation about the state of data in advertising. In a world flooded with device IDs, phantom profiles, and flawed identity graphs, McKinley is on a mission to bring

Why Truthset Just Launched the First Moody’s-Style Ratings for Data Quality

Truth in Numbers

Why Truthset Just Launched the First Moody’s-Style Ratings for Data Quality

In the first interview from our Truth in Numbers series, Jon Watts, Managing Director of the Coalition for Innovative Media Measurement (CIMM), sits down with Scott McKinley, CEO at Truthset, to unpack why data quality should be labeled and certified like gasoline.

Data In The Details; Exclusive Interview w/ Truthset Founder & CEO

The Measure Newsletter

Data In The Details; Exclusive Interview w/ Truthset Founder & CEO

This week's newsletter is sponsored by: This Week On The Measure: * Handling The Truth, With Truthset Founder & CEO Scott McKinley * Total Recall: Streamers’ Ad Attention Success * MLB Hits Home Run With Playoffs * NFL’s ‘New’ Advertisers Making Early Gains * What Women Want (To Watch) * 66% Of Advertisers

Truthset Founder & CEO Scott McKinley Fresh Off A $5M Series A

Truthset Founder & CEO Scott McKinley Fresh Off A $5M Series A

The Measure sat down with Truthset Founder & CEO Scott McKinley for an exclusive interview that dives into the origin of the company, and what the future has in store.

A Source of Truth(set)

A Source of Truth(set)

Truthset CEO Scott McKinley joins Media Cartographer Evan Shapiro in the latest episode of Big Data Brains.

How Truthset is Bringing Transparency and Accountability to Ad-Tech

How Truthset is Bringing Transparency and Accountability to Ad-Tech

Scott McKinley: I started Truthset because, after nearly 20 years in the mar-tech and ad-tech landscape, I got tired of how much obfuscation and opacity and general lack of transparency and accountability there was, in what was growing to be a quarter trillion dollar industry, now half a trillion dollar