BUSINESS OF DATA CTV Expected to Lead Way As Ad Industry Grows in 2026, Mediaocean Study Says Local TV, national TV, and print face the sharpest cuts (36%, 34%, and 49%, respectively) as budgets shift toward channels that appear to provide greater precision, flexibility, and dynamic optimization.
BUSINESS OF DATA Election Spending Will Be Big In 2026 With CTV’s Share Jumping 25%, AdImpact Says Broadcast cointiues to get the lion's share of political spending, with $5.28 billion expeted to go to broadcast networks and stations
BUSINESS OF DATA Nielsen Moves Into Ad Outcomes Business, Starting With Attention Data from Realeyes available on Nielsen One platform
BUSINESS OF DATA Streaming Also Gains Share of Ad-Supported TV Viewing in Q2 73.6% of all TV viewing featured commercials, up from 72.4% in Q1, Nielsen says
TV Audience How FASTs Stack Up for Ad Experience and More In a world awash with endless entertainment options via streaming services, there’s something to be said about the traditional “lean-back” experience. That’s one of the reasons that FASTs (free ad-supported streaming TV) have steadily gained steam — viewers can take their hands off the proverbial wheel in terms of
