The Measure Newsletter Olympic-Sized Growth On Social This Week On The Measure: Peacock’s Olympic EMV Ascension, Olympics Win TV Audience Gold For NBC, Kamala Harris Gets TikTok Engagement Bump, Taco Bell Wraps Up QSR Streaming Crown, Linear TV Misses Majority Of Streaming-Centric Audience...
The Measure Newsletter Creators Playing Long Game On YouTube This week's newsletter is sponsored by: This week On The Measure: * Long Videos Get Longer Legs On YouTube * Popular Teams Build Audience Quicker * Fox News Rises On Weekend Watch-Time * LGBTQ+ Content Fuels Streaming Loyalty, Usage * Olympic-Sized Bet On Subscriber Loyalty * This Week’s Free Report, From Samsung Ads:
TV ADVERTISING Linear TV Missing Vast Majority Of Streaming-Centric Audience While it's well-known that streaming provides incremental audience reach beyond linear TV, it's also notable that linear is missing out on a lot of the streaming audience. New data from Samsung Ads shows linear TV misses over 80% of streaming-centric audiences. * That number translates to 52%
Gaming Data: Gamers Make For Perfect Cross-Promotion Targets Recent research from Samsung Ads' Engaging Gamers: Understanding their TV Behavior Q1 2024 report sheds valuable light on how gamers use TVs – and how advertisers can use this information to better find these viewers in streaming environments. The data finds: * 92% of those that are playing video games also
Streaming For Gamers, Streaming Audience Is 3x Linear TV While advertising within video games hasn't taken off just yet, there are still a significant number of brands – both endemic and not – trying to connect with gaming audiences. As new research from Samsung Ads' Engaging Gamers: Understanding their TV Behavior Q1 2024 report reveals, it's
TV The Value of Disney+’s Taylor Swift Era This week on The Measure: * The Value of Disney+’s Taylor Swift Era * Consumer Cellular Dials Up More Ad Reach * Hulu Hits New Social Video Heights * NBA Postseason Audiences Are a Slam Dunk * Video Game Adaptations Have Room to Grow * This Week’s Free Report: Engaging Gamers & Understanding their
