Data: Gamers Make For Perfect Cross-Promotion Targets

Recent research from Samsung Ads' Engaging Gamers: Understanding their TV Behavior Q1 2024 report sheds valuable light on how gamers use TVs – and how advertisers can use this information to better find these viewers in streaming environments. The data finds:

• 92% of those that are playing video games also watch entertainment content on the same day.
• Additionally, two-thirds of gamers switch between gaming and entertainment content within the same hour – which Samsung Ads notes makes them a perfect candidate for ad cross-promotion across both gaming and streaming content.
• Gamers are also spending more time with AVOD content year-over-year, at 1.8 hours per day in Q3 2023 (up 12% vs. Q3 2022).