BUSINESS OF DATA NewFronts: Samsung Ads Clicks on Amazon to Deliver Shoppable TV ‘By bringing Amazon’s interactive ad technology to Samsung through Amazon DSP, together we’re providing an experience for advertisers to deliver on any full-funnel marketing objective,’ said Amazon’s Kelly MacLean
BUSINESS OF DATA Samsung Using Gracenote Data to Help Viewers Find Shows Accurate data powers new AI services
CREATOR ECONOMY Olympics Data: Instagram Wins Gold on Social Media Olympics-related posts on Instagram generated an impressive $1.2 billion in Earned Media Value, per CreatorIQ.
