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SAG-AFTRA Strike

A collection of 2 posts
Big Four Broadcasters Grow Reach With Fewer Ads
TV ADVERTISING

Big Four Broadcasters Grow Reach With Fewer Ads

The big four broadcast networks increased linear TV ad impressions by 6.2% YoY despite a 2% decrease in ad airings, per iSpot.tv.
May 14, 2024 1 min read
Netflix's International Strategy Mitigates Strike Slowdown
Streaming

Netflix's International Strategy Mitigates Strike Slowdown

The following is a selection from Brandon Katz of Parrot Analytics. Should scripted U.S.-based content production winds up marooned in a state of perpetual pause, platforms will need to rely on different forms of entertainment to keep viewers engaged and subscribed. Netflix may have an advantage here, as
Aug 1, 2023 1 min read
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