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Ring

A collection of 4 posts
Super Bowl LX: Which AI Ads Won For Likeability?
Super Bowl

Super Bowl LX: Which AI Ads Won For Likeability?

AI-focused ads faced an uphill battle with many consumers during Super Bowl LX. Between the sheer number of AI ads (23%, as Adweek noted while citing data from iSpot) and the ongoing fears from audiences, these ads faced some unique challenges. Several met the moment, however, by emphasizing the human
Feb 18, 2026 1 min read
Animals, Children Played Super Bowl LX To Draw
TV ADVERTISING

Animals, Children Played Super Bowl LX To Draw

The team with the animal mascot (the Seahawks) won Super Bowl LX, but what about the ad battle? How did animals fare during commercial breaks? Data from iSpot expands upon the data behind popular Big Game costars like kids and animals to see who came out ahead: * For years, animals
Feb 12, 2026 1 min read
Viewers Are Saying ‘WTF’ to AI-Related Super Bowl Ads
TV ADVERTISING

Viewers Are Saying ‘WTF’ to AI-Related Super Bowl Ads

AI will play a part in multiple Super Bowl ads this Sunday, but data from iSpot suggests that many of the campaigns — whether created with AI or promoting AI products and capabilities — aren’t scoring touchdowns with viewers.  Of the AI-related Super Bowl LX teasers and pre-releases that have been
Feb 6, 2026 2 min read
Three of the Most-Liked Super Bowl Pre-Releases Right Now
TV ADVERTISING

Three of the Most-Liked Super Bowl Pre-Releases Right Now

Ads from Ring, Pepsi Zero Sugar and Dove are scoring notably high for likeability among viewers, per iSpot.
Feb 5, 2026 2 min read
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