Restaurants - THE MEASURE

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Restaurants

A collection of 6 posts

Restaurants Served Up 5 of May’s Top 10 CTV Ads by Breakthrough

Restaurants Served Up 5 of May’s Top 10 CTV Ads by Breakthrough

Buffalo Wild Wings wins with a CTV ad that performed 17% above the norm for ad breakthrough, per MarketCast's May analysis.

What Diners Really Want from Restaurant Loyalty Programs

What Diners Really Want from Restaurant Loyalty Programs

Free food or drink is the top perk that diners want from a loyalty program, according to a Wunderkind study.

EXCLUSIVE: Consumers Are Tariffied

The Measure Newsletter

EXCLUSIVE: Consumers Are Tariffied

This Week On The Measure: * Survey: Are Consumers Worried About Tariffs? * How Nets Take Home NBA Title (On TikTok) * Restaurant Data: Serving The Right Incentives For Sign-Ups * Global Article Engagement Time Declines In Q1 2025 * Wingstop Flies To Top Of Most-Seen NBA Brands List * This Week’s Free Report: 2025

Restaurant Data: Serving the Right Incentives for Sign Ups

Restaurant Data: Serving the Right Incentives for Sign Ups

Offering a discount would compel 25% of diners to sign up for a restaurant mailing list, per a Wunderkind study.

Why Restaurants Should Prioritize Seamless Online Ordering Experiences

Why Restaurants Should Prioritize Seamless Online Ordering Experiences

Wunderkind's 2025 Restaurants Consumer Insights report examines trends and preferences around diners' digital engagement.

How Shoppable Ad Engagement Changes By Category

How Shoppable Ad Engagement Changes By Category

Shoppable TV ads can be used at various points in the purchase funnel to fuel consumer shopping actions. New research from LG Ad Solutions reveals how CTV users would engage with shoppable TV ads in various industries (not exhaustive of all ad industries, of course). * While shoppable apparel and electronics