REPORTS

Special Free Reports from our Partners. Inquire on custom analytics.

REPORTS

What Drove Automaker Ad Success In 2025?

Automaker TV advertising continued to transform in 2025, as many brands embraced a more targeted – and streaming-forward – approach. The result from more streaming? Declines in est. national linear TV ad spend, minutes, airings and reach. But that doesn't mean the industry's TV efforts were unsuccessful. A

REPORTS

What The World Watched In 2025

Social media users around the world watched billions of videos in 2025. Tubular Labs highlights the biggest trends.

Members only

Holiday Report

The Measure's 2025 Holiday Shopping Trends Report

Paid-members only

Holiday Report

2025 Holiday Shopping Report

TV ADVERTISING

Unmasking Reality: Mint Mobile's "MINTernet is Real" Ad Performance

In a bold move that capitalized on the latest cultural frenzy—the conversation around AI-generated personas—Mint Mobile launched its "MINTernet is Real" campaign to spotlight the affordability of its 5G service. With an irreverent tone and the familiar face of owner Ryan Reynolds, the anchor spot positioned

CREATOR ECONOMY

How LEGO Built a Winning Strategy with YouTube Shorts

LEGO’s building something huge on YouTube, and it’s primarily out of Shorts. Data from Tubular Labs highlights how the toy brand has emphasized YouTube Shorts to hit new highs in terms of both unique U.S. viewers and minutes watched. LEGO’s 14.1 million YouTube viewers ranked

REPORTS

Challenges Of Using IP Address For Audience Identification, Measurement

IP addresses are crucial for today's audience targeting, yet recent research casts some doubt on how accurate that information really is. A new study from Go Addressable, CIMM and Truthset – The Challenges of Using IP Address for Audience Identification and Measurement – indicates that just 21% of audience linkage

REPORTS

All TV Is Local Now: Local Television In The Age of Streaming

Local TV is "back" – but not as we once we knew it. Geotargeting and streaming have turned the traditional ideas behind local on their head. Still, true local broadcast still has advantages: Namely, the trust, credibility and connections forged with the communities they serve. So yes, local TV

REPORTS

Q3 Unified TV & Video Advertising Snapshot

Q3 was an eventful stretch on TV. Between the ongoing conversation around late-night shows, new governmental pressure on pharma, and streaming's ongoing growth, brands had a lot to weed through to determine advertising success. iSpot's new report, the Q3 2025 Unified TV & Video Ad Snapshot,

REPORTS

Brand Awareness, Consumer Behaviors Redrawing Playbook For QSRs

Speed is still a key part of the quick-serve restaurant value proposition, but in recent years, the industry has evolved considerably to meet changing consumer dining preferences – and new demands on brand experience. Recently, MX8 Labs took a bite out of the QSR space with Inside the Fast Lane to

REPORTS

How AI Is Shaping Consumer Deal Shopping

Consumer behaviors are shifting dramatically in 2025 as they contend with the effects of economic pressures, tariffs and the continued emergence of AI. Wunderkind's latest report in its Consumer Impact Survey Series dives further into how consumers are being impacted by the current state of the economy, and

REPORTS

This Holiday Season's Top Shopping & TV Viewing Trends

It's never too early for advertisers to get ahead of the holiday season, especially as consumers appear to start shopping earlier and earlier. Data from LG Ad Solutions' recent report, Season's Streamings, goes in-depth on holiday shopping trends in the U.S., and how they

REPORTS

How Contextual Data Brings Scale, Transparency To Addressable Ads

Connected TV growth presents new advertising opportunities, but also a significant number of questions. And as marketers prepare to dive even further into CTV ads in the coming years, it's crucial to gain a better understanding around channel and program efficacy, and the true value of these placements.

REPORTS

Publisher State Of The Union 2025

Publishers are at a crossroads today, attempting to strike the right balance between revenue, relevance and maintaining reader trust. But how are they trying to thread the needle on all of those fronts? And are publishers actually succeeding there? Wunderkind's new report, Publisher State Of The Union 2025,

REPORTS

Unexpected Partnerships: Video Unlocks New Opportunities

On social video platforms, unexpected partnerships are creating opportunities to reach highly engaged audiences across genres, and uncover chances to reach new viewers. But how do brands, creators and publishers find and execute these surprising campaigns? Tubular's new report, Unexpected Partnerships: Unlocking New Opportunities, showcases recent examples of

REPORTS

The Unified NFL TV & Video Ad Playbook

The NFL is a massive part of the TV landscape. During calendar-year 2024, league games accounted for 3.28% of all household TV ad impressions. And during the 2024-25 regular season and playoffs, the NFL delivered 23.22% of all TV ad reach across ABC, CBS, Fox and NBC, and

REPORTS

Understanding Consumer Openness To Challenger Brands

Today, consumers are increasingly open to exploring products and services beyond the well-known giants, showing growing interest in “challenger” brands. These often smaller and/or independent brands are often seen as fresh alternatives that can offer better value, unique products or simply a break from the familiar. So how do

REPORTS

Tariffs Hitting Back-To-School Shopping Season?

Tariffs and the resulting effects continue to be on U.S. consumers' minds in August 2025. New data from Wunderkind quantifies the ongoing tariff pressures and inflation concerns. The survey results shed light on key considerations for retailers, including: * 48% of those surveyed have noticed higher back-to-school prices this

REPORTS

What Americans Want More Of In Movie, TV Storytelling

U.S. consumers want to watch content that's more relatable to their own everyday experiences. A new study from New America and MarketCast reveals what audiences are looking for from movies and TV, and the overarching theme is authenticity. For instance: * 92% of those surveyed said that it

REPORTS

How Tariffs, Inflation Are Impacting U.S. Consumer Behaviors

Tariffs and inflation have continually impacted U.S. consumer purchase behaviors this year, as the resulting economic pressures have them reexamining all manner of purchases. Wunderkind's U.S. Tariffs: Consumer Impact Survey Series quantifies these mindset shifts, with data around deal-seeking, outlook on the economy, its impact on

REPORTS

The Biggest Ad-Level Insights From The First Half Of 2025

Streaming's share of TV ad reach is growing rapidly, though that's far from the only major finding from the first half of 2025. iSpot's new 2025 H1 TV & Video Transparency Report details the biggest trends from the first half of the year, digging

REPORTS

What Audience Data Reveals About The Next Wave of The Creator Economy

YouTube, and social video in general, is winning a battle for TV viewers' attention, as recent industry coverage shows. But where's the playbook for what happens next, as video trends and audience behaviors continue to change? Hidden Trends, Big Moves – from Chartbeat/Tubular Labs' Jill Nicholson

REPORTS

Currency Reimagined: What Matters Most In The Age Of Streaming

Following last week's JIC endorsement news, currency is getting headlines once again as iSpot, Comscore and VideoAmp all met standards for use in transactions during the upfronts. So what better time is there to read up on how currency's being modernized and reimagined for today'

REPORTS

Special Report: The CTV Playbook For B2B Marketers

Can connected TV finally deliver the kind of measurable impact B2B marketers have been waiting for? TVREV’s latest Special Report, The CTV Playbook for B2B Marketers, explores how connected TV is evolving into a precision tool for B2B strategy—where credibility is currency, awareness often takes a back seat,

Members only

REPORTS

Special Report: The Big Shift 2025 | US Edition

From LG Ad Solutions As consumers continue to shift from traditional TV to streaming TV for more control over their viewing and seemingly infinite content, they have developed new behaviors around content discovery, subscription streaming access and TV ads. The Big Shift 2025 | US Edition is the fourth installment in