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Special Report: The CTV Playbook For B2B Marketers

Can connected TV finally deliver the kind of measurable impact B2B marketers have been waiting for? TVREV’s latest Special Report, The CTV Playbook for B2B Marketers, explores how connected TV is evolving into a precision tool for B2B strategy—where credibility is currency, awareness often takes a back seat,

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Special Report: The Big Shift 2025 | US Edition

From LG Ad Solutions As consumers continue to shift from traditional TV to streaming TV for more control over their viewing and seemingly infinite content, they have developed new behaviors around content discovery, subscription streaming access and TV ads. The Big Shift 2025 | US Edition is the fourth installment in

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Special Report: Do You Want To Build A Bundle?

TiVo’s Q4 2024 Video Trends Report: North America Uncover key insights and stay ahead in the video entertainment industry Are you ready to navigate the ever-evolving landscape of video entertainment? TiVo’s latest report “Do You Want to Build a Bundle?”, explores crucial insights into consumer behavior and market

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Special Report: 100 Years Of Television

This landmark new report from TripleLift traces television's transformation through distinct eras, from its experimental beginnings through the broadcast model's establishment in the 1950s, the cable boom of the 1990s, to today's streaming-dominated landscape. Industry experts including former GroupM chief investment officer Rino Scanzoni,

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Special Report: FAST in Europe – A Deep Dive into a Rapidly Expanding Market

The Free Ad-Supported Streaming TV (FAST) model is reshaping content delivery and monetization globally, with Europe poised as a significant growth area. This whitepaper from the FAST4EU consortium—comprising OKAST, SECOM, and Kinostar—explores the evolution of FAST across the continent, emphasizing the importance of local content, cultural specificity, and

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Special Report: The CTV Trends Report

CTV is still growing — but the rules have changed. Wurl’s March 2025 CTV Trends Report takes the pulse of the connected TV space and uncovers how both viewer behavior and advertiser strategies are evolving as the market matures. With FAST adoption rising, ad spend hitting new highs, and the

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Special Report: The Connected Gamer (US Edition)

From LG Ad Solutions The global video game market is expected to reach $500 billion in 2025 (Statista), demonstrating just how much of a role video games play in most of our lives. LG Ad Solutions conducted a new research study, entitled The Connected Gamer, to understand how US gamers

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Special Report: The Shoppable TV Report - 2025 and Beyond

From LG Ad Solutions As CTV continues to grow, more advertisers are incorporating “shoppable” ad features to create seamless buying paths for audiences. The Shoppable TV Report: 2025 and Beyond, an update on last year’s extremely popular research study, reveals US consumer perceptions around “shoppable” TV advertisements一such as scannable

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Special Report: FOR THE WIN

From Paramount Advertising What really drives fans of women’s sports—and what brands need to know. This report from Paramount Advertising uncovers the truths behind seven commonly held myths about women’s sports fandom. Drawing from interviews, a 4,000-person national survey, and ad testing in collaboration with SeeHer

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Special Report: The Efficiency Curve - Finding the Optimal Balance Between CTV and Linear TV Investments

From LG Ad Solutions Discover the insights behind 224 billion impressions across various industries to learn how small adjustments in ad allocations can drive significant improvements in campaign efficiency. In today’s fragmented TV landscape, advertisers face increasing challenges in finding the optimal balance between Linear TV and Connected TV

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Special Report: The 2025 Advertising & Marketing Report

Brought to you by Tatari “We can’t afford to run a TV ad.”; “TV is great for awareness, but I need performance.”; “TV is a very difficult channel to measure.” Do any of these statements sound familiar?  For years, marketers have viewed TV as an upper-funnel channel, accessible only

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Special Report: The Future of TV Advertising Under RFK

Brought to you by TripleLift and Next In Media Pharmaceutical advertising has long been one of the biggest cash cows for the TV industry—flooding airwaves with those familiar “ask your doctor” spots featuring happy retirees kayaking their way through life. But what happens if those ads suddenly disappear? That’

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Special Report: Stadium To Screen (US Edition)

From LG Ad Solutions Sports are, without question, a major part of our lives, and the ways in which we watch live sports are growing across a number of digital sources. Stadium to Screen: Streaming Live Sports in 2025 uncovers consumers’ sports viewing preferences and behaviors, especially the shift to

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Special Report: Why Streaming TV Is A Must-Buy

From Magnite For years, marketers have given their hearts (and their ad dollars) to video-sharing platforms like YouTube because they’re easy. The audience is massive, the targeting is familiar, the charts bright and colorful and the buying process simple. But just because something is easy doesn’t mean it’

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Special Report: Smashing the Silo Barrier – How Total TV Is Revolutionizing Ad Sales

From Imagine Communications and TVREV The TV industry is at a crossroads when it comes to ad sales. The traditional approach of treating linear and streaming inventory as separate entities no longer matches how people actually watch TV anymore. Our new report digs into how Total TV is changing that

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Special Report: TV’s OS Wars – The Battle For Interface Dominance. Part 1

From TVREV, LG Ad Solutions, and ZEASN The television, once a simple device for passive entertainment, has evolved into a complex ecosystem of software, hardware, and content. At the heart of this transformation is the TV’s interface, the gateway through which viewers access a world of mostly digital content.

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Special Report: Viewer Trends Across the Streaming Landscape

The Measure worked with MX8 Labs to uncover insights on viewer preference, experience, content appeal and more across top streaming platforms as well as free ad-supported TV services (FASTs).

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Special Report: Beauty & The Screen – CTV’s Impact on Beauty & Grooming Shopping

From LG Ad Solutions The US beauty and grooming market is expected to surpass $100 billion in 2024 (per Statista), emphasizing the foundational role that beauty and grooming products play in our lives. LG Ad Solutions conducted a study entitled Beauty & The Screen: CTV’s Impact on Beauty &

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Special Report: Teads’ Tech Themes 2025 – Five Key Trends Shaping The Media Industry

Tech leaps, shifting audience behaviors, and cultural and political movements are colliding to reshape the media landscape in 2025. Teads, the global media platform, unveils Tech Themes 2025, a comprehensive exploration of five key themes poised to redefine advertising strategies for the year ahead.  Derived from the Teads Global Tech

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Special Report: The Contextual Revolution

Five Companies Rewriting The Rules of CTV Advertising. Contextual targeting can solve a world of hurt. And you’d best believe that there is a world of hurt around CTV advertising. Everything from privacy to transparency to scale to data reliability to brand suitability. And, of course, measurement. While contextual

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Special Report: Getting (More) Transparent About TV In Q3

The summer season, entertainment industry disruptions and limited major programming events in Q3 highlighted a critical need for transparency in the TV ad industry. * Household TV ad impressions saw a modest 1.4% YoY increase in Q3, while estimated national spend dipped by 5.95%. * However, the real story lies

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Special Report: Subway Triples Reach With VIZIO Home Screen Sponsorship

Subway's VIZIO Ads campaign reached consumers as soon as they turned on their TV.

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Special Report: VIZIO Ads Drive Local Awareness with Geo-Targeted CTV Campaign

A new case study reveals the momentum-building impact of exposure across multiple CTV video touchpoints.

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Special Report: How DIGIORNO® Pizza Unlocked TikTok Campaign Measurement

To boost brand awareness and loyalty, DIGIORNO® Pizza and its creator agency, Reach Agency, worked with TikTokers like Kyle Exum (@kyleexum), Erin Robinson (@erinrobinson), and Adam Shi (@adamsheey) to develop a dynamic campaign hyping the brand’s frozen pizzas. The playful, creator-led initiative, which saw participants prep DIGIORNO pizzas while

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Special Report: How Calvin Klein Struck $5.2M EMV Worth of ‘CK1 Palace’

When Calvin Klein conceived its CK1 Palace campaign, the brand went big. An unsponsored initiative geared toward consumers across North America, EMEA, APAC, and Australia, CK1 Palace aimed to spark brand heat and boost relevance through a seeding of VIP and cool-kid influencers. Sign in now or subscribe to get