TV ADVERTISING Audi TV Spot Stands Out in February It inspired notable purchase intent: 62% of surveyed viewers said they were "more" or "much more" likely to purchase after seeing the ad.
TV ADVERTISING Ads With a Brand, Product Focus Drive Highest Intent With High-Income Audiences An iSpot analysis discovered that ads with a clear brand and/or product focus drove the most positive purchase intent among high-income viewers.
TV ADVERTISING Mountain Dew, Great Wolf Lodge, Chevrolet Ads Drive Purchase Intent iSpot examined three industries with different purchase windows (soft drinks, hotels and autos), revealing top-performing ads.
