MARKETING eCommerce Data: What’s Driving Women’s Purchase Decisions? A Wunderkind survey reveals that product information and customer reviews both play a critical role in women's online purchase decisions.
TV ADVERTISING Ads With a Brand, Product Focus Drive Highest Intent With High-Income Audiences An iSpot analysis discovered that ads with a clear brand and/or product focus drove the most positive purchase intent among high-income viewers.
MARKETING Discount Codes Most Likely to Inspire Purchases According to Wunderkind’s 2024 Consumer Insights Report, discount codes are the most likely to persuade, as cited by 54% of surveyed consumers.
MARKETING For Young Consumers, Brand Reputation Beats Price for Online Purchase Influence Among 18 to 24 year-olds, 43% cited brand reputation and reviews as the key influence for online purchases directly from a brand, per Wunderkind.
