BUSINESS OF DATA BrightLine Clicks With Disney’s Streaming Portfolio Expanded relationship includes Disney+, live sports, programmatic inventory
BUSINESS OF DATA TikTok Dances With DV to Get Deeper Attention Metrics 'We’re giving advertisers access to impression-level attention insights, empowering them to optimize ad creatives, ad placements and investment strategies on TikTok,’ said TikTok’s Lorry Destainville
BUSINESS OF DATA Gracenote Tunes Up Its Contextual Ad Targeting Game With Content Connect 'We’re taking a big step towards giving advertisers transparency, control and maximum scale across all CTV platforms,' said Gracenote’s Kanishk Prasad
BUSINESS OF DATA Advertisers Can Get Primetime Results from Spots in Other Dayparts, Spectrum Reach Report Says ‘Our attribution insights demonstrate that sports are extremely effective at driving website response,’ the report said
