THE MEASURE
  • BUSINESS OF DATA
  • CREATOR ECONOMY
  • SPORTS
  • TV ADS
  • DATA DOSE
  • REPORTS
Sign in Subscribe

Partnerize

A collection of 1 post
Netflix Looks to Bolster Data, Measurement as Ad Business Grows
BUSINESS OF DATA

Netflix Looks to Bolster Data, Measurement as Ad Business Grows

‘We're going to be able to move more quickly than other streamers as we leverage pre-existing tech and data science assets and expertise,” said Co-CEO Greg Peters
Oct 22, 2025 5 min read
Page 1 of 1
THE MEASURE © 2025
  • SUBSCRIBE
  • TEAM
  • ABOUT
  • CONTRIBUTE TO THE MEASURE
  • MEET WITH AN ANALYST
Powered by Ghost