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Paramount Pictures

A collection of 2 posts
How Marketing Helped Scream Franchise Slay At The Box Office
Movies

How Marketing Helped Scream Franchise Slay At The Box Office

By now, the Scream movie franchise is as generational as it is durable – reaching everyone from Gen X to Gen Z during its 30-year run across production companies like Miramax and, more recently, Paramount. While Scream basically coined the slasher-film-sendup genre, most of the sequels have also relied on strong
Mar 3, 2026 1 min read
Assessing Paramount Pictures' Box Office Opportunity
Movies

Assessing Paramount Pictures' Box Office Opportunity

The following is a selection from Brandon Katz of Greenlight Analytics Paramount Pictures has an important stretch coming up through the beginning of 2026, as it aims to catch up to its theatrical peers in terms of recent box office returns. Data from Greenlight Analytics highlights current expectations for the
Oct 17, 2025 1 min read
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