outcomes - THE MEASURE

Sign in Subscribe

outcomes

A collection of 5 posts

A Unified View Of TV & Video Ad Trends

A Unified View Of TV & Video Ad Trends

As streaming continues to grow and audiences fracture, TV has gone from a single destination to an extensive video ecosystem where everyone has their own niche. The result? Fragmented viewership — which is forcing a transformation in how ad performance is evaluated. iSpot's new report, Unified TV & Video

2025's Top Networks By Retail Ad Conversion Lift

2025's Top Networks By Retail Ad Conversion Lift

In 2025, measurement evolved from a post-campaign scorecard to a more active and optimized approach: Did this ad placement generate in-person and/or online sales lift? By shifting ad budgets based on real-world outcomes, advertisers are turning media planning into a better engine for revenues. Data from iSpot's

Roku, iSpot Team Up to Optimize Campaigns with Outcome Data

BUSINESS OF DATA Featured

Roku, iSpot Team Up to Optimize Campaigns with Outcome Data

‘This partnership is clearly improving the effectiveness and efficiency of our media investments,’ said SimpliSafe’s Courtney Strauss Manning

B2B Brands Bet On Soccer For TV Ad Conversions

B2B Brands Bet On Soccer For TV Ad Conversions

Despite limited ad breaks during soccer matches, the sport was still a strong source of online lift conversions for B2B brands during Q3 2025. Data from iSpot's Q3 Unified TV & Video Ad Snapshot reveals the programs that delivered for B2B, with soccer and other live sports largely

Measuring Billions: Emily Wood On iSpot’s Programmatic Growth And Outcome-Driven Future

Measuring Billions: Emily Wood On iSpot’s Programmatic Growth And Outcome-Driven Future

iSpot's Emily Wood recently sat down with Jason Damata to reflect on how the company’s data scale, outcome-focused metrics, and long-term partnerships are redefining what success looks like in streaming and linear TV.