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Novartis

A collection of 3 posts
MarketCast: Most Likable Super Bowl Ads Were Celeb-Free
Super Bowl

MarketCast: Most Likable Super Bowl Ads Were Celeb-Free

While the Super Bowl featured a ton of celebrity star power across the board in order to connect with audiences and drive brand awareness, consumer research company MarketCast found the top five most-liked ads during the Big Game were pretty much celeb-free: None of them featured an A-list star. The
Feb 13, 2025 1 min read
Insights for Pharma Super Bowl Ads
SPORTS

Insights for Pharma Super Bowl Ads

Pfizer wins for likeability, while the Hims & Hers ad was more polarizing for audiences.
Feb 11, 2025 1 min read
Pharma Bowl?
SPORTS

Pharma Bowl?

Only four pharma ads have aired over the past 10 years. Here's a look at how they did.
Feb 5, 2025 1 min read
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