Nielsen - THE MEASURE

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Nielsen

A collection of 5 posts

Linear TV Networks Lost 35% Of Reach From 2014 To 2024

Linear TV Networks Lost 35% Of Reach From 2014 To 2024

TV remains a dominant force of culture, entertainment and advertising. But that doesn't mean that linear networks have the same enormous reach they used to. TripleLift's recent report, 100 Years Of Television, details TV's major innovations over time, growth and then its recent transformation

LGBTQ+ Audiences Highly Engaged With Grocery/Household Goods Ads

LGBTQ+ Audiences Highly Engaged With Grocery/Household Goods Ads

69% of LGBTQ+ consumers are more likely to try a grocery or household item from a brand known for supporting the community.

Nielsen/Revry: LGBTQ+ Content Fuels Streaming Loyalty and Usage

Nielsen/Revry: LGBTQ+ Content Fuels Streaming Loyalty and Usage

Four in five viewers say they're more likely to continue using a streaming service that features LGBTQ+ content.

Why Brands Shouldn’t Shy Away From LGBTQ+ Content

Why Brands Shouldn’t Shy Away From LGBTQ+ Content

65% of Revry viewers say they're more likely to buy from brands that advertise in LGBTQ+ inclusive TV programming.

LGBTQ+ Streaming Audience Insights

LGBTQ+ Streaming Audience Insights

According to a Nielsen/Revry study, 78% of viewers take positive actions toward a brand after receiving targeted messaging in LGBTQ+ programming.