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A collection of 15 posts

VAB’s Sean Cunningham Blitzes Nielsen’s ‘Big Data’ at CIMM Conference

BUSINESS OF DATA

VAB’s Sean Cunningham Blitzes Nielsen’s ‘Big Data’ at CIMM Conference

'How do you go from a panel of 44,000 to 45 million [homes supplying data] and actually you’re deepening your undercount?' Cunningham wondered

Fox, Madhive Team Up to Bring More Live Streaming Sports to Local Advertisers

BUSINESS OF DATA Featured

Fox, Madhive Team Up to Bring More Live Streaming Sports to Local Advertisers

'What Madhive does really well is they grab as many points of distribution that are in the OTT world as possible, and then put it into a package for us,' says Fox TV Stations' Michael Page

As It Enters New Era, Big Data is a Big Deal For Nielsen. A Study Finds New System More Forecastable and Stable

BUSINESS OF DATA

As It Enters New Era, Big Data is a Big Deal For Nielsen. A Study Finds New System More Forecastable and Stable

“These results reflect just one campaign — but the financial relevance scales significantly,” the datafuelX study says

Welcome To The Business Of Data With Jon Lafayette

BUSINESS OF DATA Featured

Welcome To The Business Of Data With Jon Lafayette

In the Business of Data, we focus on what data tells us about our world and how it is being used in media, advertising and other business.

Magnite Leaps Into Providing Pause Ads Programmatically

BUSINESS OF DATA

Magnite Leaps Into Providing Pause Ads Programmatically

Also: Charter's Spectrum Reach buys ShowSeeker and streamers conitnued to dominate Nielsen's TV distributor rankings in July

Nielsen Moves Into Ad Outcomes Business, Starting With Attention

BUSINESS OF DATA

Nielsen Moves Into Ad Outcomes Business, Starting With Attention

Data from Realeyes available on Nielsen One platform

Streaming Also Gains Share of Ad-Supported TV Viewing in Q2

BUSINESS OF DATA

Streaming Also Gains Share of Ad-Supported TV Viewing in Q2

73.6% of all TV viewing featured commercials, up from 72.4% in Q1, Nielsen says

Netflix Nearly Done With Upfront, As Streamer Wraps A Very Profitable 2Q

BUSINESS OF DATA

Netflix Nearly Done With Upfront, As Streamer Wraps A Very Profitable 2Q

Company not interested in legacy media assets, CFO Spencer Neumann says

YouTube, Netflix Both Show Gains As Streaming Grows Share In June

BUSINESS OF DATA

YouTube, Netflix Both Show Gains As Streaming Grows Share In June

Streaming’s share in June again topped broadcast and cable combined, with broadcast below 20% for the first time

Amid Upfront, JIC Endorses Comscore, iSpot, VideoAmp As Currency for Transactions

BUSINESS OF DATA

Amid Upfront, JIC Endorses Comscore, iSpot, VideoAmp As Currency for Transactions

Nielsen addresses customer concerns about Big Data + Panel ratings

Linear TV Networks Lost 35% Of Reach From 2014 To 2024

Linear TV Networks Lost 35% Of Reach From 2014 To 2024

TV remains a dominant force of culture, entertainment and advertising. But that doesn't mean that linear networks have the same enormous reach they used to. TripleLift's recent report, 100 Years Of Television, details TV's major innovations over time, growth and then its recent transformation

LGBTQ+ Audiences Highly Engaged With Grocery/Household Goods Ads

LGBTQ+ Audiences Highly Engaged With Grocery/Household Goods Ads

69% of LGBTQ+ consumers are more likely to try a grocery or household item from a brand known for supporting the community.

Nielsen/Revry: LGBTQ+ Content Fuels Streaming Loyalty and Usage

Nielsen/Revry: LGBTQ+ Content Fuels Streaming Loyalty and Usage

Four in five viewers say they're more likely to continue using a streaming service that features LGBTQ+ content.

Why Brands Shouldn’t Shy Away From LGBTQ+ Content

Why Brands Shouldn’t Shy Away From LGBTQ+ Content

65% of Revry viewers say they're more likely to buy from brands that advertise in LGBTQ+ inclusive TV programming.

LGBTQ+ Streaming Audience Insights

LGBTQ+ Streaming Audience Insights

According to a Nielsen/Revry study, 78% of viewers take positive actions toward a brand after receiving targeted messaging in LGBTQ+ programming.