Nielsen

A collection of 27 posts

BUSINESS OF DATA

Avoiding Commercials in 2026? Forget About It, and Other Predictions From Roku

'On our platform, roughly 60% of households who used to watch only ad-free streaming back in 2020, are now watching FAST,' said Roku's Jon Merkin

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Deals, Data and Donna. Oh My

Even in this holiday season, the deal-making won't stop. Streaming continues its takeover of TV as Netflix gets closer to devouring Warner Bros and YouTube gets set to stream the Oscars. (It feels like going to the movies is going to feel more retro and unusual in the

BUSINESS OF DATA

XR Makes Deal with Nielsen to Build Measurement Into Campaign Assets

'Solutions like these help us improve the overall ad ecosystem as well as make us better business partners to our clients, said Nielsen's Nichole Henderson

BUSINESS OF DATA

Ad Production Payroll? XR Has an App For That

'Our platform puts all critical payroll features in one place.' said XR CEO John Batter

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: New Execs In MarketCast C-Suite

MarketCast is leveling up with a new set of top level executives. The company will be rolling out its new cornerstone product, Total Effect, its AI-driven, predictive data product next year. Speaking of AI, everyone talks about it. Comscore measures it. See what it found below. AI is also a

BUSINESS OF DATA

WPP Media Offers More Positive Ad  Spending Outlook

The U.S. ad business will grow to $490.9 in 2026, up 9.1%, including $13.1 billion in political advertising

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Helping CTV Swing For The Fences

Everyone seems to know something is wrong with CTV. While streaming viewership climbs, ad dollars are slower to shift. In this edition, we see several companies looking to make CTV more advertiser friendly. And as baseball's hot stove season heats up, we look at how the Texas Rangers

BUSINESS OF DATA

Texas Rangers Get Winning Numbers from Scorekeeper Nielsen

‘Cable, satellite, over-the-air, out of home, all of these things were just in our DNA in terms of how we measure,’ said Nielsen’s Paul LeFort

BUSINESS OF DATA

MX8 Labs Study Finds Big Difference Among Relevant, Personalized and Intrusive Ads

Among those who said targeted ads were invasive, 57% said they felt less positive about those brands

BUSINESS OF DATA

The Short Report: Short-Form Video Finding Greater Favor With Viewers

Media.net study names YouTube Shorts leader in growing format

BUSINESS OF DATA

Measuring FAST: Nielsen Puts Share of Viewing at 6.8%

Measuring individual channels is being looked at, says Brian Fuhrer of Nielsen

BUSINESS OF DATA

Advertisers Can Get Primetime Results from Spots in Other Dayparts, Spectrum Reach Report Says

‘Our attribution insights demonstrate that sports are extremely effective at driving website response,’ the report said

BUSINESS OF DATA

VAB’s Sean Cunningham Blitzes Nielsen’s ‘Big Data’ at CIMM Conference

'How do you go from a panel of 44,000 to 45 million [homes supplying data] and actually you’re deepening your undercount?' Cunningham wondered

BUSINESS OF DATA Featured

Fox, Madhive Team Up to Bring More Live Streaming Sports to Local Advertisers

'What Madhive does really well is they grab as many points of distribution that are in the OTT world as possible, and then put it into a package for us,' says Fox TV Stations' Michael Page

BUSINESS OF DATA

As It Enters New Era, Big Data is a Big Deal For Nielsen. A Study Finds New System More Forecastable and Stable

“These results reflect just one campaign — but the financial relevance scales significantly,” the datafuelX study says

BUSINESS OF DATA Featured

Welcome To The Business Of Data With Jon Lafayette

In the Business of Data, we focus on what data tells us about our world and how it is being used in media, advertising and other business.

BUSINESS OF DATA

Magnite Leaps Into Providing Pause Ads Programmatically

Also: Charter's Spectrum Reach buys ShowSeeker and streamers conitnued to dominate Nielsen's TV distributor rankings in July

BUSINESS OF DATA

Nielsen Moves Into Ad Outcomes Business, Starting With Attention

Data from Realeyes available on Nielsen One platform

BUSINESS OF DATA

Streaming Also Gains Share of Ad-Supported TV Viewing in Q2

73.6% of all TV viewing featured commercials, up from 72.4% in Q1, Nielsen says

BUSINESS OF DATA

Netflix Nearly Done With Upfront, As Streamer Wraps A Very Profitable 2Q

Company not interested in legacy media assets, CFO Spencer Neumann says

BUSINESS OF DATA

YouTube, Netflix Both Show Gains As Streaming Grows Share In June

Streaming’s share in June again topped broadcast and cable combined, with broadcast below 20% for the first time

BUSINESS OF DATA

Amid Upfront, JIC Endorses Comscore, iSpot, VideoAmp As Currency for Transactions

Nielsen addresses customer concerns about Big Data + Panel ratings

TV Audience

Linear TV Networks Lost 35% Of Reach From 2014 To 2024

TV remains a dominant force of culture, entertainment and advertising. But that doesn't mean that linear networks have the same enormous reach they used to. TripleLift's recent report, 100 Years Of Television, details TV's major innovations over time, growth and then its recent transformation

TV Audience

LGBTQ+ Audiences Highly Engaged With Grocery/Household Goods Ads

69% of LGBTQ+ consumers are more likely to try a grocery or household item from a brand known for supporting the community.

TV Audience

Nielsen/Revry: LGBTQ+ Content Fuels Streaming Loyalty and Usage

Four in five viewers say they're more likely to continue using a streaming service that features LGBTQ+ content.