NFL

A collection of 159 posts

TV ADVERTISING

Football, Syndicated Shows Grow TV Ad Reach In Q3 2025

The NFL and college football are long-time fixtures as some of TV’s top programs for ad impression delivery, yet both still managed to grow in Q3 2025. iSpot's forthcoming Q3 unified TV ad report highlights that the NFL managed to increase TV ad reach by 12% year-over-year

TV ADVERTISING

Celsius All-In On NFL Advertising This Fall

Energy drink brand Celsius has not been a regular advertiser on TV in recent years. But this fall appears to be changing that, as the company has invested significant resources in a campaign with Jacksonville Jaguars' rookie Travis Hunter. Data from iSpot shows that since the NFL season started,

SPORTS

Average Minute Audience Measurement's Crucial Flaw

Traditionally, TV advertising is bought on average minute audience figures, but data from iSpot's recent Unified NFL TV & Video Ad Playbook reveals how doing so can create significant reach shortfalls for late-game advertisers – especially during lopsided contests. * Looking at one primetime NFL game from the last two

Data Dose Newsletter

Quantifying Jimmy Kimmel For Ads, YouTube

The data behind Jimmy Kimmel, NFL sponsors' most likeable ads, and more in this week's Data Dose newsletter.

SPORTS

How NFL Sponsors Win With Likeable Ads

Getting significant reach during NFL games is a given for advertisers. But with all of that reach, it's also critical to understand if audiences actually like the spots they're seeing en masse. Data from iSpot's recent NFL TV Advertising Playbook showcases some of last

Data Dose Newsletter

Broadcast Networks' Winning Plays For NFL Ad Outcomes

How broadcast networks are scoring brand lift with NFL programming, publishers' biggest revenue dependencies, and more in this week's Data Dose newsletter.

Advertising

Data: NWSL Matches NFL in Average Sponsor Awareness

A MarketCast study shows that fans are increasingly able to identify official sponsors of women's sports.

SPORTS

How The NFL Helps Networks Deliver Business Outcomes

The NFL's TV ad reach is unmatched, as is its value to network partners from a revenue perspective. But it's not all about spend, either. Part of the intrinsic value of live NFL games on TV comes from the business outcomes they can help networks provide

SPORTS

Verizon Leads As NFL's Most-Seen Week 1 Advertiser

The 2025-26 NFL season is officially off and running after a first weekend full of exciting games. But beyond the action on the field are the large collection of ads old and new running during game breaks – where Verizon was the most-seen brand during week one, as iSpot data points

SPORTS

Tu Musica Hoy Punches Above Weight During Week 1 NFL Action

Week one's NFL games were thrilling from start to finish, with social video capturing a ton of the action. And while a lot of the biggest creators to cover the league were either the NFL itself or official media partners, others also notably punched their way into the

Data Dose Newsletter

Cost Is Key For New Brands Trying To Break Through

The key factors for consumers trying challenger brands, NFL fans' offseason tune-in habits, and more in this week's Data Dose newsletter.

TV ADVERTISING

These Sports Sponsors Are Scoring With Fans

Budweiser/Bud Light’s partnership with the NFL ranks No. 1, according to MarketCast’s latest Sport Sponsors Breakthrough Study.

REPORTS

The Unified NFL TV & Video Ad Playbook

The NFL is a massive part of the TV landscape. During calendar-year 2024, league games accounted for 3.28% of all household TV ad impressions. And during the 2024-25 regular season and playoffs, the NFL delivered 23.22% of all TV ad reach across ABC, CBS, Fox and NBC, and

SPORTS

What Are NFL Fans Watching Most In The Offseason?

The NFL season is back. But those audiences aren't a monolith, and plenty of advertisers can't necessarily afford to reach fans during NFL games. These viewers aren't just gone to the wind during the offseason, though. iSpot’s new report, The Unified NFL TV

CREATOR ECONOMY

Can YouTube Convert Taylor Swift Fans Into Friday Night NFL Viewers?

Since Taylor Swift and Travis Kelce announced their engagement on Aug. 26, the couple has been one of social video’s biggest topics. Data from Tubular Labs shows: * TikTok videos related to Swift and/or Kelce have generated over 1.6 billion views worldwide since Aug. 26, plus 161 million

CREATOR ECONOMY

Eagles Soar On Instagram During NFL Offseason

The Philadelphia Eagles' February Super Bowl win paid immediate dividends on social video. Data from Tubular Labs shows the franchise piled up Instagram video views from Feb. 10 through July 30 (the day before the preseason Hall of Fame Game), to claim yet another crown. * The Eagles were far-and-away

TV ADVERTISING

What Are QSR Visitors Watching During The Summer? It's News

Summer can be a peak season for quick serve restaurants in terms of sales, yet it's not as easy to pinpoint where to locate potential customers when there's less tentpole programming on TV. During the NFL and NBA seasons, it stands to reason QSR visitors are

Big Brains

Inside the Engine of Live Sports: Genius Sports’ Josh Linforth on Data, Ads, and Fans

Media Cartographer Evan Shapiro caught up with Josh Linforth, Chief Revenue Officer at Genius Sports, for a Big Brains conversation that pulled back the curtain on one of the most powerful data companies in sports.

Data Dose Newsletter

Outcomes Are Most Critical Factor For Marketers Buying Media

This Week On The Measure:  * Marketers Prioritizing Outcomes-Based Buying * 72% of Brands Have Increased Prices Due To Tariffs * How The Savannah Bananas Compete With MLB * 18% Of People In The U.S. Feel Angry Most Days * Cowboys Lead NFL In Primetime/Holiday TV Games * This Week’s Free Report: Q1

SPORTS

Amazon Prime's Thursday Nights Get Coastal Flavor In 2025

Amazon Prime Video's Thursday Night Football slate has improved over time, and the 2025 schedule for the streaming service may be its best yet – at least in terms of TV audiences. The NFL's regular season schedule release last week revealed that the Dallas Cowboys have the

SPORTS

Cowboys Will Lead NFL In Primetime/Holiday TV Games For 2025

Even coming off of a 7-10 season, the Dallas Cowboys are still America's team... at least according to the NFL and league TV partners. The NFL's 2025 regular season schedule was announced on Wednesday, and the Cowboys led the league with eight primetime or holiday games,

SPORTS

Insurance Stands Out As Spender During NFL Draft

The 2025 NFL Draft wrapped up over the weekend across four networks (ABC, ESPN, ESPN2 and NFL Network), and brands were eager to cash in on the excitement as teams selected new players. Data from iSpot breaks down top brands and industries from the three-day event, by share of est.

SPORTS

Majority Of Sports Viewers Like 'Prime Vision' AI Features During Games

It's tough to mess with the program for sports viewers. With game structures relatively static and the broadcasts around them changing very little over the last few decades, audiences are conditioned to certain experiences while tuning in. But not all change is viewed as a bad thing, either.

CREATOR ECONOMY

Sports Creator Adam Arroyo Tops U.S. Leagues In March

For the month, his unique U.S. audience surpassed the likes of the WWE, NFL, NBA, MLB and more.

CREATOR ECONOMY

Memes Reign Supreme for NFL Fans on Social Video

NFL Memes retained its lead over the NFL with 49.4 million unique U.S. viewers in February 2025.