Next in Media - THE MEASURE

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Next in Media

A collection of 3 posts

Special Report: The Future of TV Advertising Under RFK

Special Report: The Future of TV Advertising Under RFK

Brought to you by TripleLift and Next In Media Pharmaceutical advertising has long been one of the biggest cash cows for the TV industry—flooding airwaves with those familiar “ask your doctor” spots featuring happy retirees kayaking their way through life. But what happens if those ads suddenly disappear? That’

For Some (But Not All) Top Creators, It's TikTok-or-Bust

The Measure Newsletter

For Some (But Not All) Top Creators, It's TikTok-or-Bust

This week's newsletter is sponsored by: This Week On The Measure: * TikTok + The Need For Platform Diversification * Are Sportsbooks Betting On Parlay Ads? * TikTok's Resilience And Short-Form Video * Consumers Played A Holiday Waiting Game * States Where Swift Stacks Up Best Vs. Chiefs * How Peacock Leans On

Next In Media: Tubular's Erica Ortega On TikTok's Resilience And Short-Form Video

TikTok Featured

Next In Media: Tubular's Erica Ortega On TikTok's Resilience And Short-Form Video

Tubular Labs' Erica Ortega speaks with Next in Media's Mike Shields about TikTok's dominance and resilience.