Netflix - THE MEASURE (Page 4)

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A collection of 77 posts

NBCU Overhauls Its Creator Marketing Strategy With 76% YoY Increase In Creator Posts

CREATOR ECONOMY

NBCU Overhauls Its Creator Marketing Strategy With 76% YoY Increase In Creator Posts

As today’s audiences are inundated with more entertainment options than ever before, it’s imperative for them to cut through the noise and speak directly to their target audiences. Leveraging creator partnerships and campaigns can help them accomplish this. CreatorIQ's latest report looks at how some of

Netflix's TV Advertising Approach Around Glass Onion

Netflix's TV Advertising Approach Around Glass Onion

Ahead of the release of Knives Out sequel Glass Onion, Netflix has been pushing its trailer on TV. iSpot data shared with Deadline shows an estimated $4.3 million in national TV ad spend since the trailer debuted on Nov. 7, against 65 million TV ad impressions. That's