Netflix

A collection of 52 posts

The Measure Newsletter

College Football Playoff Catches Big TV Watch-Time

This week's newsletter is sponsored by: This Week On The Measure:  * College Football Playoff Watch-Time Payoff * Golden Globes Glow-Up For Olipop * Most Engaged Stories of 2024 * Steph Curry Scores For Dude Perfect * Netflix’s Originals Dominance Sparks Challengers * This Week’s Free Report: iSpot’s 2024 Video Ad

CREATOR ECONOMY

Netflix After School Gains Momentum As Kids’ Channel

Netflix After School has grown steadily over the course of 2024, with U.S. minutes watched across YouTube and Facebook climbing from 35.8 million to 63.2 million over the last 13 months – according to data from Tubular Labs. * In November, Spellbound drove the bus for Netflix for Kids.

CREATOR ECONOMY

Tyson vs. Paul Helped Netflix Grow Earned Media Value in November

Netflix saw a 16% month-over-month increase in EMV, per CreatorIQ.

The Measure Newsletter

Football Powers ESPN's Primetime Ad Attention

This week's newsletter is sponsored by: This Week On The Measure:  * ESPN’s Primetime Ad Attention Gift * Trump Win Fuels Fox News Social Video High-Water Marks * LGBTQ+ Consumers And Pharma Trust * Yellowstone Finale Fuels Watch-Time Surge * Creator Engagement Balloons In 2024 * This Week’s Free Report, From TVREV:

Streaming

Does Apple TV+ Need More Genre Variation?

The following is a selection from Brandon Katz of Parrot Analytics. Apple TV+ has had plenty of popular titles during its limited life cycle, but the raw number of titles pales in comparison to a competitor like Netflix. Data from Parrot Analytics shows that Netflix's library is actually

TV ADVERTISING

Paul Vs. Tyson Fight Is Netflix's Top Promo Of Year (So Far)

Netflix went all-in on the Jake Paul vs. Mike Tyson fight in advance of last week's big event. Data from iSpot shows just how much the streaming giant focused on the fight, relative to its other TV spots throughout the year. * At $11.3 million, Netflix's

Streaming

How Netflix Keeps Its Churn Rate At An Industry Best

The following is a selection from Brandon Katz of Parrot Analytics. With so many streaming options and escalating pricing tiers, churn has become an increasingly persistent problem for these services. And while every company in the streaming space battles subscriber churn, one giant seems to withstand those pressures better than

SPORTS

Netflix Christmas Halftime Could Bring Beyoncé To More NFL Fans

After Taylor Swift spent 2023 (and parts of 2024) growing her reach with NFL fans, is Beyoncé about to run her own big play to expand her audience with football fans, too? The announcement that the superstar would perform at halftime during Netflix's Baltimore Ravens at Houston Texans

CREATOR ECONOMY

Jake Paul vs. Mike Tyson: Who Is Winning on Social?

With insights from CreatorIQ and Tubular Labs.

TV Measurement

Viewer Data: Movies on Netflix Win vs. Other Content Types

A longitudinal tracking poll from MX8 Labs reveals key insights around Netflix viewers.

Streaming

Streaming Services Want More Global Content For Gen Z

The following is a selection from Brandon Katz of Parrot Analytics. Anime's popularity comes in part from its global foothold with Gen Z audiences, and it's part of a larger future-focused strategy aimed at more globally-resonant content aimed at those younger viewers – as Parrot Analytics points

Streaming

Netflix's Streaming Originals Dominance Sees Incursions In Q3

The following is a selection from Brandon Katz of Parrot Analytics. Netflix has long been king of the streaming originals market, but Q3 data from Parrot Analytics shows how competitors have started to steal some of that spotlight by share of global streaming premieres. * In Q4 2023, Netflix accounted for

CREATOR ECONOMY

Hulu Sees 66% Growth in Earned Media Value

Reality series “The Secret Lives of Mormon Wives” helped Hulu increase its EMV from August to September, per CreatorIQ

Streaming

The Delicate Balance Of Streaming Demand Decay

The following is a selection from Brandon Katz of Parrot Analytics. Hit shows can drive significant demand for streaming services, but some are able to sustain that audience interest both throughout season one and into the offseason. Parrot Analytics data looks at a few top shows from recent years, and

TV Audience

Ad Recall on Streaming: Disney+ Stands Out

As part of its streaming services study, MX8 Labs surveyed viewers about ad attention and more.

CREATOR ECONOMY

Netflix’s Password-Sharing Crackdown Prompted Decrease in Earned Media Value

According to an analysis by CreatorIQ, after the policy was implemented, Netflix saw a notable 15% year-over-year decrease in Earned Media Value.

TV ADVERTISING

Assessing The Streaming Promo Horse Race On Linear TV

The streaming service landscape continues to shift, and national linear TV promos have moved along with those changes. Data from iSpot reveals quarterly national TV promo media value since the start of Q1 2023, with several points sticking out: * As first reported by Marketing Brew, Apple TV+ is spending less

CREATOR ECONOMY

Netflix Leads Video Streamers for August Earned Media Value

Netflix was the No. 1 video streaming service by Earned Media Value (EMV) in August, racking up $107.3 million — more than double what Peacock and Hulu received ($43.2 million each) — per data from CreatorIQ.  * Netflix also stood out by month-over-month EMV growth, increasing its total by 13% from

CREATOR ECONOMY

Creator Retention Key for Streamers’ Growth in Earned Media Value

CreatorIQ’s new streaming report reveals that platforms grew EMV by 56% year-over-year in H1 2024.

TV Audience

Data: Consumers’ Preferred Content Across Streaming Platforms

A survey from MX8 Labs reveals that Prime Video ranks highest for movies, while Netflix and Hulu are neck-and-neck for original series.

The Measure Newsletter

Walz Instant Rise on TikTok, iSpot Getting JIC(y) with It

This week's newsletter is sponsored by: This Week On The Measure:  * iSpot Earns JIC Certification * VP Buzz Gives Walz Big TikTok Engagement Boost * Olympics Close With Watch-Time Win * Travel Frequency Optimism On Horizon * Netflix Still Winning With Competitors’ Content * This Week’s Free Report: Tubular Labs’ Sports Snapshots

TV Audience

Top Streaming Services by Viewer Experience, Content Appeal

According to an MX8 Labs study, Netflix was ranked as the No. 1 service for best overall streaming experience by 42% of consumers.

Streaming

Netflix Still Winning With Competitors' Content

The following is a selection from Brandon Katz of Parrot Analytics. As Netflix continues growing, its enormous scale enables a wider array of audiences to discover and enjoy pre-existing TV titles than other streamers would. This applies to licensed shows like Breaking Bad (AMC), Suits (USA Network) and Your Honor

TV Audience

Ads on Streaming: What Consumers Really Think

An MX8 consumer study found that YouTube, Netflix and Prime Video have the best ad experiences.

CREATOR ECONOMY

Netflix Leads Streamers for May Growth in Earned Media Value

Netflix racked up $149.2 million EMV during the month, an 82% increase from its April EMV, per CreatorIQ.