NCAA Tournament - THE MEASURE

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NCAA Tournament

A collection of 11 posts

How AT&T Ads Are Winning March Madness (So Far)

How AT&T Ads Are Winning March Madness (So Far)

NCAA corporate champion AT&T has long been a fixture during the NCAA Tournament. But this year, the wireless brand has been absolutely dominant, during both the men's and women's events. Data from iSpot shows just how big AT&T has been through the

(Most) Tournament Sponsors Missing Engagement Shot

Data Dose Newsletter

(Most) Tournament Sponsors Missing Engagement Shot

Wendy's wins audience engagement where other tourney sponsors sputter, ABC's Bachelorette thorn, and more in this week's Data Dose newsletter.

Home Depot Leads for Brand Consideration Among NCAA Women’s Basketball Fans

Successful sports sponsorships do more than boost awareness — they strengthen fan connections. To truly understand impact, leagues, teams and brands must measure both sponsorship performance and fan engagement. With the women’s NCAA college basketball season now underway, MarketCast shared some insights around fan engagement and sponsor impact for the

The Home Depot Builds Bigger March Madness TV Footprint

The Home Depot Builds Bigger March Madness TV Footprint

The Home Depot is an NCAA corporate partner and a major advertiser during big events like the annual men's basketball tournament. But during this 2025 March Madness action, the home improvement brand saw its national linear TV ad reach grow by 44% year-over-year, according to data from iSpot.

What Are Bleacher Report Viewers Shopping For?

CREATOR ECONOMY

What Are Bleacher Report Viewers Shopping For?

Since it's owned by men's tournament TV partner Warner Bros. Discovery, Bleacher Report becomes a go-to resource for March Madness fans every spring. The surge in interest for the already-popular sports channel not only means more views, but also more business opportunities for B/R to

TV Ad Reach Grows For Men's March Madness

TV Ad Reach Grows For Men's March Madness

This year's NCAA Men's Basketball Tournament has centered on the top teams winning the games in front of them, culminating in the second Final Four ever featuring all No. 1 seeds. Despite the event largely going as expected, though, audiences have been tuning in en masse,

TikTok Turns Up NCAA Tournament Hype Cycle

CREATOR ECONOMY

TikTok Turns Up NCAA Tournament Hype Cycle

The NCAA Tournament is never short on buzz each year. And despite a chalky result on both the men's and women's in 2025, March Madness hype on TikTok is already on pace to outdo last year's results – according to new data from Tubular Labs.

South Makes Up Nearly 40% Of March Madness TV Households

South Makes Up Nearly 40% Of March Madness TV Households

Both the men's and women's NCAA Tournaments are TV events with significant U.S. household reach. But some regions also tune in at a higher rate than others, as data from iSpot's recent March Madness Advanced Audiences Snapshot revealed. * The South accounted for 38.

How Likely Was An All One-Seed Final Four This March?

How Likely Was An All One-Seed Final Four This March?

For just the second time since the advent of seeding for the NCAA Men's Basketball Tournament field in 1979, the Final Four is entirely made up of one-seeds. Auburn, Duke, Florida and Houston are all headed to San Antonio to compete for the title this year, defying tournament

Women's College Basketball Viewing Grows Even Without Caitlin Clark

Women's College Basketball Viewing Grows Even Without Caitlin Clark

After the breakout success of last year's NCAA Women's Basketball Tournament, it was natural to wonder how the sport would capitalize on that success during the 2024-25 without Caitlin Clark (who went to the WNBA). The answer? Just fine, it would appear, according to new iSpot

CBS Sports Embraces Its Moment On TikTok

CBS Sports Embraces Its Moment On TikTok

The next time you open up TikTok, there's a storng likelihood you'll hear the iconic CBS Sports college theme (long associated with both the NCAA Men's Basketball Tournament and SEC football). Tubular Labs data found that the sound is already one of the most-heard