BUSINESS OF DATA Samsung Using Gracenote Data to Help Viewers Find Shows Accurate data powers new AI services
BUSINESS OF DATA How AI Is Changing the Business of Data and Measurement Because so far, measurement of attribution, incrementality and return on investment have not been reliable, billions of marketing dollars have been mis-allocated, new IAB report says
BUSINESS OF DATA Cadent Goes Direct to Clean Up CTV Supply Chain ‘Our data clearly demonstrates Cadent’s commitment to sourcing CTV inventory that allows media buyers to deploy programmatic investments with the utmost confidence,’ said Jounce Media’s Chris Kane
BUSINESS OF DATA With Olympics Sold Out, App Science Offers Alternatives for Reaching Fans to Hungry Marketers This audience is mobile, culturally curious, and highly responsive to brand messaging, giving advertisers a powerful opportunity to connect through storytelling that extends beyond the broadcast,’ said App Science’s Helen Lum
BUSINESS OF DATA NBCU Heads to Medal Stand With Record-Setting Sellout of Olympic Ad Inventory NBA All-Star game also sold out
BUSINESS OF DATA NBCU Putting More Data at Clients' Fingertips With Performance Insights Hub “We effectively prove that premium video really hasn’t gotten the credit it deserves for driving full-funnel impact,” said NBCU’s Gina Reduto
TV ADVERTISING B2B Brands Bet On Soccer For TV Ad Conversions Despite limited ad breaks during soccer matches, the sport was still a strong source of online lift conversions for B2B brands during Q3 2025. Data from iSpot's Q3 Unified TV & Video Ad Snapshot reveals the programs that delivered for B2B, with soccer and other live sports largely
BUSINESS OF DATA Big Demand for New Stephen King Show On HBO King is money for streaming, Parrot Analytic’s data shows
BUSINESS OF DATA NBCUniversal Scores Before Start of NBA Return Season ‘Live sports viewership continues to be strong, giving us a unique opportunity to reach the right audiences in fun and engaging content,’ said Jill Hamilton of AmEx
SPORTS Universal Pictures Roars To Top Of NBA Finals Advertiser List NBA Finals audiences this June saw quite a few ads for theatrical releases during games, as data from iSpot shows. Over the course of the seven-game series, theatrical release promos were the No. 2 ad category – only behind quick serve brands – and Universal Pictures was the No. 1 advertiser by
TV Audience Olympics Fuels Jump in NBC Weekly Watch-Time Thanks to coverage around the 2024 Paris Olympics, NBC takes first place on the TV network ranking with a 12.89% viewership share, per Inscape.
Streaming Major Media Companies Still Duking It Out For Streaming Series Demand The following is a selection from Brandon Katz of Parrot Analytics. Streaming series demand is one part of the larger question around which services are most popular with audiences. Yet, even a merger between behemoths Paramount and NBCUniversal wouldn't provide much clarity there, as demand-share data from Parrot
CREATOR ECONOMY NBCU Overhauls Its Creator Marketing Strategy With 76% YoY Increase In Creator Posts As today’s audiences are inundated with more entertainment options than ever before, it’s imperative for them to cut through the noise and speak directly to their target audiences. Leveraging creator partnerships and campaigns can help them accomplish this. CreatorIQ's latest report looks at how some of
