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NBC Nightly News

A collection of 4 posts

What Are NFL Fans Watching Most In The Offseason?

What Are NFL Fans Watching Most In The Offseason?

The NFL season is back. But those audiences aren't a monolith, and plenty of advertisers can't necessarily afford to reach fans during NFL games. These viewers aren't just gone to the wind during the offseason, though. iSpot’s new report, The Unified NFL TV

Where Car Brands Are Missing Auto Intender Audiences

Where Car Brands Are Missing Auto Intender Audiences

Automakers are everywhere on TV, of course, as those brands utilize the medium for wide-reach campaigns. Despite the focus on putting advertising in front of as many consumers as possible, though, there are also programs that reach a larger number of potential purchasers – as highlighted in a new industry transparency

What Do Avid NFL Audiences Watch In The Offseason?

What Do Avid NFL Audiences Watch In The Offseason?

Advertising during NFL games isn't for every brand. And for brands looking to reach avid (those that watched at least 18 hours of regular season games last season) NFL viewers, there are much more cost-efficient options available in the offseason – as a new advanced audiences report from iSpot

Q3 TV Advertising: Pharma's News Know-How

Q3 TV Advertising: Pharma's News Know-How

In Q3, the pharmaceutical industry made significant investments in TV advertising – with many brands unveiling new creative approaches around existing brands, while others introduced new prescription drugs that received FDA approvals. * For “rising” pharma brands – those that didn’t advertise in 2023 or had the largest year-over-year increase in TV