MX8 Labs - THE MEASURE (Page 2)

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MX8 Labs

A collection of 32 posts

How FASTs Stack Up for Ad Experience and More

How FASTs Stack Up for Ad Experience and More

In a world awash with endless entertainment options via streaming services, there’s something to be said about the traditional “lean-back” experience. That’s one of the reasons that FASTs (free ad-supported streaming TV) have steadily gained steam — viewers can take their hands off the proverbial wheel in terms of

Data: Consumers’ Preferred Content Across Streaming Platforms

Data: Consumers’ Preferred Content Across Streaming Platforms

A survey from MX8 Labs reveals that Prime Video ranks highest for movies, while Netflix and Hulu are neck-and-neck for original series.

Top Streaming Services by Viewer Experience, Content Appeal

Top Streaming Services by Viewer Experience, Content Appeal

According to an MX8 Labs study, Netflix was ranked as the No. 1 service for best overall streaming experience by 42% of consumers.

Consumers Like YouTube’s Ad Experience More

The Measure Newsletter

Consumers Like YouTube’s Ad Experience More

This week On The Measure: * Which Streaming Ad Experiences Do Consumers Prefer? * Chefclub Network Cooks Up On Social * Olympic Trials Win Gold With TV Audiences * Brands Get Boost From Targeted LGBTQ+ Messaging * Netflix’s Spin-Off Success * This Week’s Free Report: Loyalty Unlocked - LGBTQ+ Streaming Audience Insights Which Streaming

Ads on Streaming: What Consumers Really Think

Ads on Streaming: What Consumers Really Think

An MX8 consumer study found that YouTube, Netflix and Prime Video have the best ad experiences.