MX8 Labs - THE MEASURE

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MX8 Labs

A collection of 52 posts

QSR Insights: Arby’s Really Resonates With Seniors

QSR Insights: Arby’s Really Resonates With Seniors

A study by MX8 Labs reveals regional and demographic differences for QSR awareness.

What Motivates People to Try Up-and-Coming Brands?

What Motivates People to Try Up-and-Coming Brands?

48% say lower prices or better value is the main reason they’d try a challenger brand, per MX8 Labs.

Data: McDonald’s Multi-Generational Appeal and More QSR Insights

Data: McDonald’s Multi-Generational Appeal and More QSR Insights

Research from MX8 Labs highlights how brand awareness and visitation trends are shaping the QSR landscape.

Consumers Most Likely To Try ‘Challenger’ Brands in Food & Bev Space

Consumers Most Likely To Try ‘Challenger’ Brands in Food & Bev Space

70% say they’re likely to try a challenger brand within the food and beverage space, per MX8 Labs.

Understanding Consumer Openness To Challenger Brands

Understanding Consumer Openness To Challenger Brands

Today, consumers are increasingly open to exploring products and services beyond the well-known giants, showing growing interest in “challenger” brands. These often smaller and/or independent brands are often seen as fresh alternatives that can offer better value, unique products or simply a break from the familiar. So how do

76% Of Consumers Likely To Try Brand They’ve Never Heard Of

A recent study from MX8 Labs reveals key insights around consumers and “challenger” brands.

The Research Revolution: MX8's Tom Weiss On AI’s Big Leap Forward

The Research Revolution: MX8's Tom Weiss On AI’s Big Leap Forward

What happens when AI puts advanced research tools into the hands of startups and small brands?

Data Shows More Stans For Tech Brands, Winning Consumer Fandom

Data Dose Newsletter

Data Shows More Stans For Tech Brands, Winning Consumer Fandom

This Week On The Measure: * Tech Giants Winning Consumer Fandom * Longer-Form Videos Dominate YouTube Watch-Time * Learn More About Video Duration At VidCon * WBD Splits Up — But Can It Catch Up? * Nearly 10% Of B2B TV Ad Reach Comes Via Fox News * Majority Of Sports Viewers Like ‘Prime Vision’ AI Features

WBD Splits Up — But Can It Catch Up?

WBD Splits Up — But Can It Catch Up?

WBD services lag behind streaming giants for viewership: 30% of surveyed viewers watch HBO Max, while a mere 13% watch Discovery+.

When Angry, 67% of People Respond With Internalized Frustration

When Angry, 67% of People Respond With Internalized Frustration

Most people tend to keep their anger bottled up, turning it inward rather than expressing it outwardly, according to a survey from MX8 Labs. When anger does surface, it’s more likely to come out through words than actions. * Internalized frustration is the dominant form: 67% of respondents internalize their

42% of People Say Personal Relationships Trigger Anger the Most

42% of People Say Personal Relationships Trigger Anger the Most

A recent survey from MX8 Labs found that when it comes to what triggers anger, personal relationships and rudeness/disrespect rank high.

18% of People in the U.S. Feel Angry Most Days

18% of People in the U.S. Feel Angry Most Days

An MX8 Labs survey sheds light on how often people experience anger and how it varies by age and more.

Streaming Advertising Needs Ad, Not Program, Measurement

Data Dose Newsletter

Streaming Advertising Needs Ad, Not Program, Measurement

This Week On The Measure: * Ad-Centric Research Shows Streaming Growth * Demographic Differences On Tariffs * What Else Are MrBeast Viewers Watching? * Pharma’s Growth (Or Lack Thereof) On Digital * Help Us, New York Knicks, You’re Our Only Hope * This Week’s Free Report: The Shoppable TV Report: 2025 and Beyond,

Tariff Talk: Demographic Differences

Tariff Talk: Demographic Differences

Our study conducted with MX8 Labs reveals several differences when it comes to age, gender and political affiliation.

EXCLUSIVE: How "Tariff Turmoil" Impacts Consumer Behavior

Data Dose Newsletter

EXCLUSIVE: How "Tariff Turmoil" Impacts Consumer Behavior

This Week On The Measure: * When Tariffs Hit, Brand Loyalty Goes Out The Window * The QSR TV Ads Actually Driving Foot Traffic * Consumers Feel Tariff Coverage Is Politicized, But Fair? * SNL Sustains Reach Well Past Election Season * Paid Social Ranks High For Retail ROI * SVODs Are Increasingly Home For Live

Data: Tariffs, Products and Public Perception

Data: Tariffs, Products and Public Perception

Although it remains to be seen exactly how the tariff situation will shake out here in the U.S. one thing’s for sure: Many Americans recognize that tariffs could have an impact on their lives, to at least some extent. At a high level, rising costs are a major

Is the Media's Coverage of Tariffs Fair?

Is the Media's Coverage of Tariffs Fair?

The Measure partnered with MX8 Labs for a large-scale consumer survey on tariffs.

EXCLUSIVE: Consumers Are Tariffied

Data Dose Newsletter

EXCLUSIVE: Consumers Are Tariffied

This Week On The Measure: * Survey: Are Consumers Worried About Tariffs? * How Nets Take Home NBA Title (On TikTok) * Restaurant Data: Serving The Right Incentives For Sign-Ups * Global Article Engagement Time Declines In Q1 2025 * Wingstop Flies To Top Of Most-Seen NBA Brands List * This Week’s Free Report: 2025

Are People Actually Worried About Tariffs?

Are People Actually Worried About Tariffs?

We partnered with MX8 Labs to conduct a in-depth, large-scale survey to find out.

Netflix Is The No. 1 Streamer For Women

Data Dose Newsletter

Netflix Is The No. 1 Streamer For Women

This week's newsletter is sponsored by: This Week On The Measure: * Netflix First With Females On Streaming * Women Want More Marketing Personalization * T-Mobile’s Streaming TV Ad Signal Wins Wireless Race * TurboTax Invests In Social Video With Big Impact * Which Insurance Mascots Win The Ad Wars? * This Week’