MX8 Labs - THE MEASURE

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MX8 Labs

A collection of 65 posts

The Measure's 2025 Holiday Shopping Trends Report

The Measure's 2025 Holiday Shopping Trends Report

Brand Collaborations: Mashups Are Gaining Momentum

51% of consumers say they’re excited to try brand collaborations, per an MX8 Labs study

Market Research’s Spinning Jenny Moment

Market Research’s Spinning Jenny Moment

Or why automation doesn’t shrink an industry; it unlocks it.

MX8 Labs Study Finds Big Difference Among Relevant, Personalized and Intrusive Ads

BUSINESS OF DATA

MX8 Labs Study Finds Big Difference Among Relevant, Personalized and Intrusive Ads

Among those who said targeted ads were invasive, 57% said they felt less positive about those brands

Brand Awareness, Consumer Behaviors Redrawing Playbook For QSRs

Speed is still a key part of the quick-serve restaurant value proposition, but in recent years, the industry has evolved considerably to meet changing consumer dining preferences – and new demands on brand experience. Recently, MX8 Labs took a bite out of the QSR space with Inside the Fast Lane to

Data: Tubi is Most-Watched FAST Channel

Data: Tubi is Most-Watched FAST Channel

As The Measure’s Jon Lafayette wrote this week, “There's a connected TV tug of war going on between the publishers of FAST channels and the streaming platforms that distribute them. Also in the mix is who gets to sell which ad inventory. Streaming remains a new business

QSR Data: Word-Of-Mouth Top Driver In New Restaurant Trials

QSR Data: Word-Of-Mouth Top Driver In New Restaurant Trials

Research from MX8 Labs highlights the factors shaping how diners choose — and return to — quick-service restaurants.

Consumers Show Openness to AI in QSRs, But Human Interaction Still Matters

Consumers Show Openness to AI in QSRs, But Human Interaction Still Matters

61% of consumers are “somewhat” or “very” comfortable ordering through an AI voice assistant, per an MX8 Labs study.

Data: Word of Mouth Leads for Brand Discovery

48% of consumers said they discover new brands via word of mouth recommendations, per an MX8 Labs study.

QSR Insights: Arby’s Really Resonates With Seniors

QSR Insights: Arby’s Really Resonates With Seniors

A study by MX8 Labs reveals regional and demographic differences for QSR awareness.

What Motivates People to Try Up-and-Coming Brands?

What Motivates People to Try Up-and-Coming Brands?

48% say lower prices or better value is the main reason they’d try a challenger brand, per MX8 Labs.

Data: McDonald’s Multi-Generational Appeal and More QSR Insights

Data: McDonald’s Multi-Generational Appeal and More QSR Insights

Research from MX8 Labs highlights how brand awareness and visitation trends are shaping the QSR landscape.

Consumers Most Likely To Try ‘Challenger’ Brands in Food & Bev Space

Consumers Most Likely To Try ‘Challenger’ Brands in Food & Bev Space

70% say they’re likely to try a challenger brand within the food and beverage space, per MX8 Labs.

Understanding Consumer Openness To Challenger Brands

Understanding Consumer Openness To Challenger Brands

Today, consumers are increasingly open to exploring products and services beyond the well-known giants, showing growing interest in “challenger” brands. These often smaller and/or independent brands are often seen as fresh alternatives that can offer better value, unique products or simply a break from the familiar. So how do

76% Of Consumers Likely To Try Brand They’ve Never Heard Of

A recent study from MX8 Labs reveals key insights around consumers and “challenger” brands.

The Research Revolution: MX8's Tom Weiss On AI’s Big Leap Forward

The Research Revolution: MX8's Tom Weiss On AI’s Big Leap Forward

What happens when AI puts advanced research tools into the hands of startups and small brands?

Data Shows More Stans For Tech Brands, Winning Consumer Fandom

Data Dose Newsletter

Data Shows More Stans For Tech Brands, Winning Consumer Fandom

This Week On The Measure: * Tech Giants Winning Consumer Fandom * Longer-Form Videos Dominate YouTube Watch-Time * Learn More About Video Duration At VidCon * WBD Splits Up — But Can It Catch Up? * Nearly 10% Of B2B TV Ad Reach Comes Via Fox News * Majority Of Sports Viewers Like ‘Prime Vision’ AI Features