MX8 Labs - THE MEASURE

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MX8 Labs

A collection of 72 posts

For the Super Bowl, Viewers Rank Socializing Nearly As High As the Game Itself

For the Super Bowl, Viewers Rank Socializing Nearly As High As the Game Itself

56% of surveyed viewers said socializing with friends and family during the Big Game is key, per MX8 Labs.

Star Power vs. Soundtrack: What Boosts Consumers’ Enjoyment of Ads?

Star Power vs. Soundtrack: What Boosts Consumers’ Enjoyment of Ads?

More than half of consumers say music plays a key role in the ads they enjoy most, MX8 Labs found.

57% of Consumers Fatigued By Volume of Pharma TV Ads

57% of Consumers Fatigued By Volume of Pharma TV Ads

MX8 Labs' report highlights a complex relationship between viewers, drugmakers and the ads designed to shape conversations with clinicians.

The Measure's 2025 Holiday Shopping Trends Report

The Measure's 2025 Holiday Shopping Trends Report

Brand Collaborations: Mashups Are Gaining Momentum

51% of consumers say they’re excited to try brand collaborations, per an MX8 Labs study

Market Research’s Spinning Jenny Moment

Market Research’s Spinning Jenny Moment

Or why automation doesn’t shrink an industry; it unlocks it.

MX8 Labs Study Finds Big Difference Among Relevant, Personalized and Intrusive Ads

BUSINESS OF DATA

MX8 Labs Study Finds Big Difference Among Relevant, Personalized and Intrusive Ads

Among those who said targeted ads were invasive, 57% said they felt less positive about those brands

Brand Awareness, Consumer Behaviors Redrawing Playbook For QSRs

Speed is still a key part of the quick-serve restaurant value proposition, but in recent years, the industry has evolved considerably to meet changing consumer dining preferences – and new demands on brand experience. Recently, MX8 Labs took a bite out of the QSR space with Inside the Fast Lane to

Data: Tubi is Most-Watched FAST Channel

Data: Tubi is Most-Watched FAST Channel

As The Measure’s Jon Lafayette wrote this week, “There's a connected TV tug of war going on between the publishers of FAST channels and the streaming platforms that distribute them. Also in the mix is who gets to sell which ad inventory. Streaming remains a new business

QSR Data: Word-Of-Mouth Top Driver In New Restaurant Trials

QSR Data: Word-Of-Mouth Top Driver In New Restaurant Trials

Research from MX8 Labs highlights the factors shaping how diners choose — and return to — quick-service restaurants.

Consumers Show Openness to AI in QSRs, But Human Interaction Still Matters

Consumers Show Openness to AI in QSRs, But Human Interaction Still Matters

61% of consumers are “somewhat” or “very” comfortable ordering through an AI voice assistant, per an MX8 Labs study.

Data: Word of Mouth Leads for Brand Discovery

48% of consumers said they discover new brands via word of mouth recommendations, per an MX8 Labs study.

QSR Insights: Arby’s Really Resonates With Seniors

QSR Insights: Arby’s Really Resonates With Seniors

A study by MX8 Labs reveals regional and demographic differences for QSR awareness.

What Motivates People to Try Up-and-Coming Brands?

What Motivates People to Try Up-and-Coming Brands?

48% say lower prices or better value is the main reason they’d try a challenger brand, per MX8 Labs.