Movies 'Bro-Busters' Missing The Movie Mark With Women The following is a selection from Brandon Katz of Greenlight Analytics Lost amid the seemingly constant conversations around box office declines are that many titles still aren't doing a great job of marketing to women. Falling short there has led to a lower among women desire to go
Data Dose Newsletter Gen Z Fueling Movie Theater Revival Tariffs impact travel and back-to-school, unified TV ad measurement, and more in this week's The Measure newsletter.
Big Brains Why Gen Z Is Powering The Movie Theater Comeback | Big Brains With NCM's Catherine Sullivan Media Cartographer Evan Shapiro caught up with Catherine Sullivan, President, Sales, Marketing & Partnerships, National CineMedia, for this installment of Big Brains.
