Midterm Elections - THE MEASURE

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Midterm Elections

A collection of 2 posts

Which Brands Voted For Election Night TV Ad Impressions?

Which Brands Voted For Election Night TV Ad Impressions?

Election Night is huge for TV networks, and the unique evening of programming presents an opportunity for brands that choose to wade into those waters. Data from iSpot looks at the most-seen advertisers during Election Night coverage this year, with Voya Financial and Columbia Pictures leading the way among the

Political CTV Ad Campaigns Are Cranking Ahead of Midterms

Political CTV Ad Campaigns Are Cranking Ahead of Midterms

As the midterm elections approach, political advertising is heating up and candidates are on track to shell out nearly $9 billion in ad spend, with $1.5 billion of that going to connected TV. Madhive, a leading tech company in the TV advertising space, recently examined current political advertising trends