Media Planning - THE MEASURE

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Media Planning

A collection of 2 posts

Data: Ad Buyers Will Prioritize DSPs, Publisher-Direct This Year

Data: Ad Buyers Will Prioritize DSPs, Publisher-Direct This Year

62% of marketers plan to buy video ads through demand-side platforms, according to an iSpot survey.

Data: Media Planning, Creative Execution Still Aren't In Sync

Data: Media Planning, Creative Execution Still Aren't In Sync

The following is a selection from Grant Parker of Mediaocean. Despite significant strides in recent years, media planning and creative execution are still pretty far apart. Recent data from Mediaocean reveals a staggering 89% of survey respondents acknowledge the absence of fully synchronized media and creative processes. * Nearly half (49%