MARKETING MarketCast: Tech Giants at the Heart of Consumer Fandom in 2025 Not only is Amazon the No. 1 brand by fandom, it scores high for love and trust with consumers, according to MarketCast's analysis.
TV ADVERTISING Gas Station Videos + Linear & Digital Helped Applebee’s Drive 27% Lift In Patrons Sure, video is literally everywhere now for consumers, but brands are still trying to find the unique marketing mix over platforms that helps drive [pun intended] optimal business results – be it box office ticket sales or web site visits. A study from MAGNA Media and leading, national on-the-go video network
MARKETING 43% of Consumers Are Waiting for Sales to Purchase Apparel As tariffs continue to drive up the cost of clothing, consumers are adjusting their fashion spending habits with a focus on frugality, as revealed by Wunderkind’s latest consumer survey. The results highlight that for now, price timing has become a crucial factor in today’s fashion choices. * 43% of
MARKETING Brand Equity Accounts for 52% of What Motivates Consumers to Purchase MarketCast's latest Brand Fandom study highlights the power of fandom to drive purchase decisions.
MARKETING Rising Prices Prompt 42% of Consumers to Delay Non-Essential Purchases A recent Wunderkind study reveals the consumer impact caused by tariffs.
MARKETING 60% of Marketers Increasing Value-Based Messaging Wunderkind’s latest study on the U.S. tariff effect reveals some of the top adjustments that marketers are making right now.
MARKETING 48% of Marketers Say First-Party Data Growth is Top Priority Wunderkind’s new survey highlights marketers’ growing focus on first-party data and owned channels (email, text, websites)
MARKETING 72% of Brands Have Increased Prices Due to Tariffs Wunderkind's latest study reveals how marketers are adjusting messaging, budgets and expectations in response to economic uncertainty.
MARKETING 76% of Consumers Likely to Try New Brands Due to Tariffs Wunderkind's latest consumer survey on tariffs reveals just how much customers are prioritizing value over brand allegiance.
MARKETING Just 33% Of Marketers Are Personalizing Product Recommendations For Shoppers Wunderkind's new report highlights that most marketers aren't maximizing personalization as much as they could.
TV ADVERTISING How Ford’s Ad Scored 27% Above Memorability Norms Ford addresses economic challenges head-on and positions the brand as the hero rather than focusing on a specific vehicle or product offer.
MARKETING 99% of Retail Marketers Plan to Spend More on Paid Social This Year A new report from Wunderkind and Retail Dive’s studioID surveyed marketing leaders across various industries to understand how they are navigating today’s marketing landscape, including their challenges, priorities, strategies and outcomes. One of the findings: Many are currently focusing heavily on paid social media. * 90% of retail marketers
MARKETING Brand Fandom: Who's Swayed Most By Celebs/Influencers? MarketCast's Brand Fandom report looks at how much celebrities/influencers move the needle.
MARKETING What Diners Really Want from Restaurant Loyalty Programs Free food or drink is the top perk that diners want from a loyalty program, according to a Wunderkind study.
MARKETING Restaurant Data: Serving the Right Incentives for Sign Ups Offering a discount would compel 25% of diners to sign up for a restaurant mailing list, per a Wunderkind study.
MARKETING Why Restaurants Should Prioritize Seamless Online Ordering Experiences Wunderkind's 2025 Restaurants Consumer Insights report examines trends and preferences around diners' digital engagement.
TV ADVERTISING Insurance Mascot Mojo: Who’s Winning the Ad Wars? Liberty Mutual's LiMu Emu and Doug emerged as the winner for ad breakthrough, per a MarketCast analysis.
MARKETING eCommerce Data: What’s Driving Women’s Purchase Decisions? A Wunderkind survey reveals that product information and customer reviews both play a critical role in women's online purchase decisions.
MARKETING Data: Marketers Struggle to Accurately Identify Moms A Truthset analysis reveals that the accuracy of identifying whether a woman has children in the house is just 36.5%.
MARKETING Marketers Are Drowning in Data. Streamlined Analytics and AI Can Help A Wunderkind survey shows 59% of marketers check performance data once or more per day, but struggle to act on insights
MARKETING Disney's Live-Action Remakes Considered Money Grab By Many 57% of survey respondents feel like Disney’s live-action remakes are just a way to make money.
MARKETING Top Performing Email Newsletters for Advertisers Newsletter advertising platform Paved reveals some of the top performing newsletters for advertisers.
MARKETING The Big Name Brands Scoring Goals With NWSL Sponsorships A recent study from MarketCast found that sponsor breakthrough for the NWSL was up nearly 10% on average in 2024 vs. 2023
MARKETING 55% of Millennials Shop Online Multiple Times a Week Wunderkind's 2025 Consumer Insights Report reveals demographic insights around the frequency with which consumers shop online, as well as who they are shopping for.
MARKETING eCommerce Growth in 2025 Will Be Driven By Men A Wunderkind study found that 33% of men say they’ll be increasing their online shopping activity this year, vs. only 26% of women.
