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MarketCast

A collection of 29 posts
Social Super Bowl
The Measure Newsletter

Social Super Bowl

This week's newsletter is sponsored by: This Week On The Measure:  * Social Video's 'Super' Success * Mission Impossible’s High-Volume Pre-Game * TSwift A Super Motivator For 25-to-34s * Jeep Sees Success With Ford * This Week’s Free Report: The Measure & MX8 Labs’ 2024 Streaming Platform
Feb 12, 2025 2 min read
The Super Bowl Ads That Ignited The Most Immediate Social Engagement
Super Bowl

The Super Bowl Ads That Ignited The Most Immediate Social Engagement

The best Super Bowl ads have a way of not only driving consumer interest or watercooler chat, but stirring up conversation in the web-o-sphere in order to create that closed marketing loop that helps sell products, box office ticket sales or increase brand visibility.
Feb 10, 2025 4 min read
Movie Releases Take The Field (And Center Stage) During the Super Bowl
Super Bowl

Movie Releases Take The Field (And Center Stage) During the Super Bowl

Movie promos in the Big Game could actually make audiences get off their sofas, hit the theaters and help drive box office success, according to a study by consumer research company MarketCast.
Feb 7, 2025 1 min read
Super Bowl Ads Aren’t As Likable As They Once Were
SPORTS

Super Bowl Ads Aren’t As Likable As They Once Were

Data from consumer research company MarketCast suggests that Super Bowl ads aren’t nearly as likable as they used to be: Peak Big Game ad “likeability” over the last 12 years was highest before 2015.
Feb 4, 2025 1 min read
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